Saudi-based Zetta, a rising player in the Device-as-a-Service (DaaS) market, has successfully secured $12 million in a fresh investment round. The funding was co-led by Core Vision Investment and Ab’ad Al-Watan Investment, marking another significant milestone in the company’s growth story.
Founded in 2023 by Faisal Al Abdulsalam, Tabreez Mohiuddin, Waleed Altheeb, and Saeeduddin Shah, Zetta is transforming how businesses in the Kingdom manage and optimize their tech devices. By offering devices as a subscription with flexible payment models, the company reduces upfront costs for organizations while ensuring seamless device lifecycle management.
This new funding builds on Zetta’s earlier $1.5 million pre-seed round in 2024, also led by Core Vision. The momentum reflects strong investor confidence in its mission and long-term growth potential.
Why Zetta Matters in Saudi’s Tech Landscape
Saudi Arabia is undergoing a rapid digital transformation, driven by Vision 2030 initiatives that prioritize innovation and efficiency. Businesses across industries are seeking scalable tech solutions that don’t weigh them down with heavy capital costs.
Zetta’s model provides exactly that. Instead of purchasing devices outright, companies can subscribe and pay flexibly, gaining access to:
- ✅ Integrated tech services from setup to support
- ✅ Lifecycle management including upgrades and replacements
- ✅ Cost efficiency reducing upfront investment pressures
- ✅ Scalable access for startups, SMEs, and large enterprises
This approach not only saves money but also aligns with modern workplace needs, where agility and scalability are key.
Leadership and Investor Confidence
Badria Masrahi, CEO of Zetta, expressed confidence in the company’s direction:
“We value the trust of our investment partners and remain committed to developing integrated technology solutions that align with the aspirations of the Kingdom’s digital transformation.”
Faisal Al-Abdulsalam, Founder and CEO of Core Vision, highlighted the company’s strategic importance:
“Zetta represents a promising national model in the tech sector. We believe in its strong potential to drive meaningful change in the local market, and we are proud to support it during this pivotal stage.”
Such endorsements from industry leaders showcase Zetta’s role in shaping Saudi’s next wave of tech-enabled businesses.
What’s Next for Zetta
The newly raised funds will be directed toward:
- ✅ Scaling operations within the Saudi market
- ✅ Expanding device offerings across sectors
- ✅ Enhancing integrated solutions to meet business demands
- ✅ Supporting Vision 2030’s digital transformation goals
By doubling down on innovation and market expansion, Zetta aims to become the go-to partner for businesses seeking reliable, flexible, and cost-effective device solutions.
Final Thoughts
Zetta’s $12 million raise underscores the Kingdom’s strong appetite for future-ready business solutions. With digital adoption accelerating and businesses seeking leaner ways to scale, Zetta is well-positioned to redefine how technology is deployed and managed across industries in Saudi Arabia.