Modernizing Traditional Savings for the Digital Age
Egypt-based fintech ElGameya has just closed a fresh 7-figure USD funding round to supercharge its mission: making inclusive, flexible savings accessible to everyone. This latest round was led by AYADY for Investment and Development, with strong backing from Jedar Capital, Cubit Ventures, Venture Notes, P-Maestro, and a mix of local and international angel investors.
The new funding will help ElGameya expand its reach, fuel product innovation, and deepen its impact—especially in underserved communities.
What Is ElGameya?
Founded in 2020 by Ahmed Abdeen, ElGameya offers a mobile platform that digitizes the traditional ROSCA (Rotating Savings and Credit Association) model—something deeply embedded in the financial culture of Egypt and many other regions.
Through the app, users can:
- âś… Join savings circles with customizable terms
- âś… Choose the amount, payout turn, and duration
- âś… Enjoy transparent, secure transactions
- âś… Access flexible savings for education, weddings, small businesses, and more
It’s like the community savings system many grew up with—but smarter, safer, and entirely digital.
What the Founders and Investors Are Saying
Ahmed Abdeen, Founder & CEO of ElGameya:
“This funding is a strong vote of confidence in our vision. We’re excited to scale our reach and bring powerful financial tools to more people across Egypt and beyond.”
Over the past year, ElGameya has seen:
- 50% month-on-month growth
- Nearly 1 million registered users
- Strategic partnerships with 150+ companies and schools
Osama Saleh, Chairman of AYADY for Investment & Development:
“We back startups that solve real societal challenges using technology. ElGameya is empowering communities with reliable savings and credit options—and that fits perfectly with our vision for sustainable growth and financial inclusion.”
Amr Aboulazm, Founding Chairman of ElGameya:
“We’re proud to have earned the trust of such respected investors. This round is a major step toward making ElGameya a regional leader in digital savings.”
Hazem Kamel, MD of Private Equity at NI Capital (AYADY’s investment manager):
“ElGameya is one of the most promising fintech players we’ve seen. They combine strong execution with deep market insight.”
Why This Matters
In a region where millions remain outside formal banking systems, ElGameya is breaking down barriers and giving people more control over their finances. With fintech adoption rising rapidly across MENA, ElGameya’s momentum is well-timed to meet the needs of today’s digitally-savvy but financially underserved population.
This new investment builds on ElGameya’s earlier six-figure pre-seed round in 2020 led by AUC Angels, with support from Cairo Angels and Alex Angels.
Final Thoughts
ElGameya isn’t just a savings app—it’s a movement. By reimagining a time-tested savings model for the digital world, the startup is on track to boost financial literacy, improve economic access, and become a regional fintech powerhouse.