Riyadh-based Astra Nova has raised USD 48.3 million to expand its suite of AI-driven Web3 entertainment and creator platforms across global markets. The funding signals Saudi Arabia’s growing ambition to lead innovation at the intersection of artificial intelligence, blockchain, and digital entertainment.
A Bold Step in AI and Web3 Expansion
Astra Nova’s new capital will strengthen its development of AI-powered, no-code platforms. Such allow creators to design blockchain-based entertainment experiences without technical expertise. The investment includes USD 41.6 million from a recent funding round, adding to earlier backing from other avenues. These sources include Outlier Ventures, regional family offices, and institutional investors from Saudi Arabia, the UAE, and Bahrain.
Founded by Muhamed Ashhar and Faizy Ahmed, Astra Nova’s mission aligns with Saudi Arabia’s broader digital transformation goals. The firm is positioning itself as a leader in the emerging space where creativity, AI, and decentralized technology converge.
Key Products Empowering the Creator Economy
Astra Nova has developed several tools that simplify blockchain-based creation and fan engagement.
- TokenPlay AI: A flagship no-code platform that lets creators build and deploy interactive blockchain mini-apps. It runs on Alibaba Cloud, providing scalability and fast deployment for online communities.
- NovaToon: A Web3-native webtoon platform that lets fans co-create storylines through NFTs and interactive participation.
- Deviants: Fight Club: A Telegram-based PvP game that integrates Astra Nova’s RVV token, enabling players to earn in-game rewards.
- BlackPass Program: An on-chain engagement and loyalty initiative that has already drawn more than 250,000 users globally.
Each product reflects Astra Nova’s focus on accessibility, allowing creators to launch interactive content without technical knowledge while retaining full control over their digital assets.
Strategic Partnerships and Global Reach
Astra Nova’s partnerships play a vital role in scaling its ecosystem.
- NEOM: Supports the integration of digital innovation into Saudi’s smart city vision.
- NVIDIA Inception: Provides AI infrastructure and acceleration for advanced model development.
- Alibaba Cloud: Powers Astra Nova’s no-code systems and ensures reliability across large-scale operations.
With these alliances, Astra Nova plans to expand into the Middle East, Europe, and Asia, focusing on compliance and cross-border scalability.
Shaping the Future of Web3 Entertainment
The firm’s ecosystem blends AI, gamification, storytelling, and blockchain, offering a foundation for the next generation of entertainment. Astra Nova’s vision empowers creators to design, distribute, and monetize content directly—bridging the gap between traditional media and decentralized technology.
As the global entertainment landscape shifts toward Web3, Astra Nova’s funding marks a pivotal moment in building an inclusive, AI-powered creative economy.