Oman-based startup ZabonEx is making waves in the food and beverage (F&B) industry with a bold mission: help businesses sell smarter and waste less. The predictive analytics company just raised $100,000 in pre-seed funding, led by Future Fund Oman and ITHCA Group, giving it the momentum needed to scale across the region.
Smart Forecasting for F&B Efficiency
Founded in 2023 by Hatim Moosa and Almuhannad Al Balushi, ZabonEx delivers a B2B SaaS platform that enables real-time, customer-level demand forecasting. Its goal? To optimize inventory, reduce waste, and improve margins for producers, distributors, and retailers.
What ZabonEx Offers:
- ✅ Real-time demand forecasts down to the customer level
- ✅ Inventory optimization across supply chains
- ✅ Tools to minimize overproduction and food waste
- ✅ Increased profitability with smarter decision-making
In a sector where unsold inventory means lost revenue and wasted resources, ZabonEx steps in as a powerful solution to a widespread problem.
Driving Impact Through Innovation
The fresh capital will fuel several growth areas:
- ✅ Enhancing the predictive engine for sharper forecasting accuracy
- ✅ Expanding the tech team to speed up development
- ✅ Building strategic partnerships with local food businesses
- ✅ Developing tailored onboarding tools for the Omani market
“Our goal is to build a solid foundation in Oman before expanding into the wider region,” said Co-founder Hatim Moosa. “This investment allows us to accelerate development and deepen our impact locally.”
His co-founder Almuhannad Al Balushi emphasized the broader mission: “F&B companies are facing rising pressure to stay profitable and sustainable. ZabonEx helps them meet both goals by giving them data they can act on, before waste happens.”
Sustainability and Profitability, Together
ZabonEx isn’t just about efficiency, it’s about making food systems smarter and greener. By forecasting exactly where and when products are likely to sell, the platform helps reduce spoilage and align supply with real-world demand.
This not only improves margins but also reduces the environmental impact of overproduction. It’s tech for good, aligning business success with sustainability.
Looking to the Future
As the company grows, ZabonEx aims to become the go-to intelligence layer for F&B distribution across the Middle East. With Oman as its base, the startup plans to expand into regional markets that face similar supply chain challenges.
In a world increasingly driven by data, ZabonEx is turning numbers into insights, and insights into action.