Washminute, a cleantech startup from Morocco, has successfully raised $600K in pre-seed funding to scale its innovative, water-efficient car wash solutions. The funding round attracted investments from venture capital firm Witamax, public loans from Tamwilcom, support from the Near East Foundation, and a notable Moroccan business angel from the sports industry.
Tackling Water Scarcity with Innovation
Founded in early 2024 by Jean Baptiste Kouatche and Ishak Afrit, Washminute addresses one of Morocco’s most pressing challenges—water scarcity. The startup offers eco-friendly car wash systems designed to use minimal water while maintaining high cleaning standards. This innovative solution aligns with Morocco’s ongoing efforts to combat climate change and promote sustainable practices.
Currently, Washminute operates across seven locations in Casablanca, Marrakech, and Agadir. In just seven months, the company has achieved an impressive 30% monthly revenue growth, reflecting strong demand for its services.
Support from Local and International Initiatives
Washminute’s journey has been fueled by its participation in notable programs and support networks. Incubated at Technopark, the startup has also benefited from initiatives like Innov Invest, UNDP programs, and Flat6Labs. These platforms have helped Washminute refine its business model and scale its impact.
In addition to driving environmental change, Washminute invests in community development through its Washminute Academy. The academy provides hands-on training and job opportunities, fostering skill development and social empowerment.
Scaling Across Morocco and Beyond
With the fresh funding, Washminute plans to expand its operations across Morocco and eventually into the MENA region. The company aims to bring its sustainable car wash technology to markets that face similar water challenges, creating a broader impact.
This funding also signals increasing interest in cleantech innovation within emerging markets. By addressing critical environmental concerns, Washminute positions itself as a leader in sustainable business practices.
A Bright Future for Cleantech in Morocco
Morocco’s focus on tackling climate change and fostering sustainable development provides an ideal backdrop for startups like Washminute. The company’s innovative approach to water conservation and its commitment to social impact demonstrate how entrepreneurship can drive meaningful change.
As Washminute continues to grow, it sets a precedent for young businesses seeking to combine profitability with sustainability.
