Egypt’s fintech sector has taken a bold step forward. Valu, MENA’s leading financial technology firm, has partnered with MobileMasr to launch Egypt’s first peer-to-peer (P2P) Buy-Now, Pay-Later (BNPL) solution. The service targets the growing second-hand smartphone market, bringing trust, financing flexibility, and sustainability to a space that has long been informal and cash-driven.
How the P2P BNPL Model Works
The new service allows individuals to buy and sell used smartphones securely while spreading out payments. The process integrates Valu’s BNPL platform with MobileMasr’s patented diagnostic and verification technology. Key features include:
- Product Verification: Sellers validate devices using MobileMasr’s microdiagnostic tool before listing.
- Identity Cross-Checks: Both buyer and seller confirm their national IDs.
- Location Validation: GPS confirmation ensures transactions happen at verified locations.
- Secure Checkout: QR codes and payment links enable seamless, cashless payments.
- E-Contracts: Auto-generated contracts protect both parties and archive each deal.
- Seller Payouts: Payments are processed within four working days.
Flexible Payment Options
Buyers using Valu can choose from plans of up to 60 months. A limited-time launch offer includes:
- 0% interest
- 0% purchase fees
- 0% down payment
- Up to 12 months installment plans at no cost
These options make smartphones more accessible while promoting affordability and financial inclusion.
Why It Matters
Egypt’s second-hand mobile market is booming but has lacked structure and consumer safeguards. This initiative solves key pain points by combining financial innovation with trust-focused technology.
Benefits include:
- Consumer Empowerment: Safe peer-to-peer transactions backed by contracts and verified identities.
- Market Formalization: Moving an unregulated sector into a structured, secure ecosystem.
- Sustainability Impact: Extending smartphone lifecycles and reducing electronic waste.
- Financial Innovation: Expanding BNPL beyond retail merchants into the peer-to-peer economy.
Voices from the Leaders
Walid Hassouna, CEO of Valu, emphasized the disruptive nature of the partnership:
“This partnership allows Egyptians to transact safely among themselves while enjoying the flexibility of BNPL. It is a true market disruptor.”
Wael El Ashry, Founder and CEO of MobileMasr, highlighted the mission-driven approach:
“Our diagnostic technology has already built trust in the second-hand phone market. Partnering with Valu to launch P2P BNPL is the natural next step.”
A Step Toward a New Economy
The collaboration between Valu and MobileMasr is more than a fintech product launch. It is a move toward a safer, greener, and more inclusive economy. By merging financing with technology-driven trust, the initiative empowers individuals, supports sustainability, and opens a new growth path for BNPL in Egypt.