Big news from the UAE! Hushday, a premium private sales platform, just raised $550,000 (AED 2 million) in a pre-seed funding round from regional tech investors. And they’re wasting no time — this fresh funding will fuel their mission to redefine luxury retail across the Middle East!
What’s Hushday All About?
- ✅ Exclusive, invitation-only platform
- ✅ Secure sales channel for luxury and premium brands
- ✅ Helps brands manage excess inventory while maintaining pricing and brand image
Hushday isn’t just another sales platform. It’s designed as a curated destination offering limited-time flash sales on fashion, beauty, accessories, and more — but only for those who are invited or referred!
Users can expect up to 50 exclusive sales per month, complete with loyalty rewards and AI-powered recommendations to make shopping smarter and more personalized.
How Will They Use the Funding?
Here’s the game plan:
- ✅ Launch officially in the UAE
- ✅ Expand into Saudi Arabia, Qatar, and Kuwait
The Middle East’s demand for smart, high-quality, off-price retail is growing fast. Hushday wants to ride that wave by offering a strategic new channel for luxury brands to reach fresh audiences — all while protecting their premium image.
Jean Thillaye du Boullay, Hushday’s COO, put it perfectly:
“This isn’t just about clearing stock. It’s about reaching a new audience with purpose — and turning each campaign into both revenue and retention.”
What Makes Hushday Different?
Unlike traditional discount platforms, Hushday isn’t about slashing prices and flooding the market. Instead, they offer:
- ✅ Controlled, brand-respecting drops
- ✅ Invitation-only access to maintain exclusivity
- ✅ Strategic distribution to reach the right audience at the right time
The platform draws inspiration from successful European models like Veepee, but with a twist — it’s tailored specifically for the GCC market, focusing on the region’s unique shopping behaviors and love for premium experiences.
Why It Matters
The GCC’s premium off-price market is on track to hit $16 billion, and Hushday is stepping up with a model that speaks directly to the region’s needs. They’re offering luxury brands a new way to maintain prestige while still moving inventory smartly — and customers get access to incredible deals without compromising on quality.
It’s a win-win for everyone.
