Twitch has taken a major step toward regional inclusion by launching a fully localized Arabic right-to-left (RTL) interface across its web and mobile platforms. This update gives Arabic-speaking users a more natural and native experience, making the platform easier to navigate and more welcoming for millions in the Middle East and North Africa (MENA) region and beyond.
The feature, available globally starting today, allows users to enable Arabic via their account settings or device language preferences. It supports both streamers and viewers, helping reduce navigation barriers and improve the overall user experience in Arabic-first markets.
What’s New with the RTL Arabic Interface?
The update includes:
- âś… Full Arabic RTL navigation for web and mobile platforms
- âś… Localized UI components tailored for Arabic speakers
- âś… Easier onboarding for new Arabic-speaking users
- âś… Future updates including Arabic-language notifications and email communications (coming later this year)
This rollout isn’t just about accessibility, it’s a strategic investment. It signals Twitch’s deeper focus on cultural relevance and user empowerment across emerging global communities.
Why MENA Matters to Twitch
Twitch’s push into Arabic localization comes at a time when the MENA region is booming in online engagement and gaming. In 2024 alone, viewers in MENA logged over 209 million hours of Twitch content, with top categories including:
- Just Chatting
- Valorant
- League of Legends
- Counter-Strike
- Overwatch 2
These trends point to a rapidly growing and highly engaged audience, fueling Twitch’s interest in tailoring the platform to fit regional needs.
Empowering Local Streamers
Arabic-speaking creators have long requested better language support. The RTL interface addresses this directly, lowering the entry barrier for newcomers and empowering existing streamers to better connect with their communities.
“This update makes Twitch feel more like home,” said Meshael MR, a Saudi Arabia–based Twitch Partner.
“It helps new streamers get started without feeling lost.”
By addressing both the technical and cultural needs of Arabic-speaking users, Twitch is clearly investing in grassroots content creation in one of the world’s most promising markets.
MENA’s Gaming Growth & Twitch’s Strategy
The move also aligns with broader industry momentum. The MENA gaming economy is on track to exceed $6 billion by 2027, driven by:
- âś… Youthful, tech-savvy demographics
- âś… Surging interest in esports
- âś… National innovation strategies and infrastructure investments
Twitch, already holding over 60% of the global live-streaming market share, is positioning itself not just as a content platform, but as a catalyst for regional digital economies.
A Thoughtful, Long-Term Approach
Rather than simple translation, Twitch’s Arabic RTL interface reflects a commitment to meaningful localization. It’s a smart move that recognizes global growth requires cultural understanding.
By adapting to regional languages and communities, Twitch is proving that inclusion isn’t an afterthought, it’s part of the platform’s DNA.