Enlighty.ai, a Turkish arArtificial Intelligence transforming how companies understand consumer behavior, has secured ₺4 million in fresh funding. The round was led by ENA Venture Capital, with participation from TRANGELS and individual investors.
Formerly known as Politus Analytics, the company has rebranded to better reflect its evolved mission—bringing depth, emotion, and intelligence into market and consumer analytics.
What Does Enlighty.ai Do?
Enlighty.ai offers a cutting-edge platform that interprets multi-source data to generate real-time, emotion-aware insights for businesses and brands. Unlike traditional analytics tools, it doesn’t stop at surface-level stats. It digs deep into attitudes, emotional patterns, and social context to deliver decisions that truly resonate.
Its AI engine helps businesses improve decisions across various areas:
- ✅ Consumer journey mapping – from awareness to purchase and beyond
- ✅ Emotion-driven segmentation – based on 17 core emotional states
- ✅ Brand health tracking – including trust, loyalty, and emotional connection
- ✅ Reputation analysis – gauging public perception in real-time
- ✅ Campaign and crisis decision support – with insight-backed guidance
This makes the platform especially useful in fast-moving, uncertain environments where static reports fall short.
Built on Academic Rigor
The company was founded by Prof. Dr. Erdem Yörük of Koç University, whose academic background combines social data, AI, and behavioral science. His core belief:
“You can’t define consumer groups with numbers alone. Emotions, context, and behavior patterns are what truly drive decisions. Enlighty.ai brings science and AI together to fill this gap.”
CEO Özgen Yıldız Yörük adds that the funding will accelerate the company’s global ambitions. With exposure gained during London Tech Week 2025, Enlighty.ai is ready to push further into international markets.
What’s Next?
With the new capital, Enlighty.ai plans to:
- ✅ Scale operations in Turkey, the MENA region, the UK, and wider Europe
- ✅ Boost its global visibility through strategic promotion and partnership
- ✅ Onboard more enterprise customers looking for advanced consumer intelligence
- ✅ Improve the platform’s decision-making features and real-time analytics engine
The company’s unique advantage lies in blending AI with behavioral science, allowing for a more nuanced understanding of consumers—especially useful for marketing, brand strategy, and risk response.
Why It Matters
As companies face increasingly complex and emotionally driven markets, AI tools like Enlighty.ai offer a competitive edge. Brands today need more than dashboards—they need platforms that tell them what consumers are feeling, not just what they’re doing.