Tunisia-based fintech startup EasyBank has successfully secured an investment of $370,000 (1.2 million Tunisian dinars) from undisclosed investors. This funding will fuel the company’s global expansion efforts, targeting markets in the Middle East, North Africa, and France.
A Digital-First Approach to Banking
Founded in 2023 by Mohamed Khelifi, EasyBank aims to revolutionize banking services by making them more accessible, efficient, and user-friendly. The platform provides easy access to loans and various banking services, catering to both individuals and businesses.
EasyBank leverages artificial intelligence (AI) and data-driven decision-making to offer:
- Personalized financial advisory services
- Automated loan eligibility assessments
- Streamlined digital banking solutions
By integrating AI-driven analytics, EasyBank optimizes lending processes, helping users secure loans faster while ensuring transparency and security.
Fueling Expansion into Key Markets
The $370,000 investment will be strategically deployed to:
- Expand EasyBank’s reach across Tunisia, the Middle East, North Africa, and France
- Enhance its AI-driven banking technology
- Strengthen regulatory compliance for seamless cross-border financial services
Speaking about the funding round, Mohamed Khelifi, CEO of EasyBank, emphasized the company’s commitment to financial inclusion:
“At EasyBank, our goal is to make banking services more accessible and efficient for everyone. This investment will allow us to enhance our technology, scale our services internationally, and bridge the gap between traditional banking and the digital era.”
Bridging the Financial Inclusion Gap
The fintech sector in Tunisia and the MENA region is rapidly evolving, with a growing demand for accessible and digital-first banking solutions. EasyBank’s model aligns with global trends by:
- Eliminating barriers to financial access
- Providing AI-driven financial literacy tools
- Offering secure and efficient loan processing
With traditional banking systems often being complex and bureaucratic, fintech solutions like EasyBank are emerging as a game-changer for individuals and businesses looking for hassle-free financial services.
The Road Ahead for EasyBank
The company’s vision is to become a leading fintech player in North Africa and Europe, offering a seamless, AI-powered banking experience.
With its latest funding round, EasyBank is well-positioned to expand its market reach, innovate its financial solutions, and redefine digital banking across multiple regions.
