Dubai based sustainability startup ThrowMeNot has raised $550,000 in Pre Seed funding. The round was led by Sheikh Ahmed bin Mana bin Khalifa Saeed Al Maktoum. The investment supports the company’s mission to reduce waste and make surplus goods accessible through technology.
The funding marks an important milestone for a young company operating at the intersection of sustainability, commerce, and logistics.
A Marketplace Built to Reduce Waste
ThrowMeNot operates an online marketplace that redistributes expiring and surplus products. The platform connects suppliers with consumers who seek value priced goods. The focus remains on reducing waste while maintaining quality and safety.
The marketplace offers:
- Surplus and near expiry food items
- Non food products such as beauty and wellness goods
- Affordable pricing for cost conscious consumers
By redirecting usable inventory, ThrowMeNot addresses waste at the source and extends product life cycles.
How the Platform Creates Impact
ThrowMeNot relies on technology to manage inventory, logistics, and pricing. The platform tracks product status in real time and routes items efficiently to buyers.
Its model delivers impact across three areas:
- Lower waste for suppliers
- Better prices for consumers
- Reduced environmental impact
This approach aligns with national sustainability goals and growing awareness around responsible consumption in the region.
Funding to Strengthen Operations
The new capital will help ThrowMeNot expand its team and improve fulfilment capabilities. The company aims to build stronger delivery workflows and enhance customer experience.
The funds will support:
- Hiring across operations and technology
- Improving logistics and fulfilment speed
- Strengthening supplier onboarding processes
These steps will help the company scale while maintaining service quality.
Early Traction and Supplier Growth
Since its launch in 2025, ThrowMeNot has built a growing supplier network. The platform now works with 25 suppliers and lists more than 2,700 products. These products span chocolates, snacks, vitamins, and beauty items. The marketplace features over 885 brands.
This early traction shows strong demand from both suppliers and consumers. Suppliers gain a structured outlet for surplus stock. Consumers gain access to trusted products at lower prices.
A Founder Led Sustainability Vision
Founder Archie Rudyuk launched ThrowMeNot to solve a clear problem. Large volumes of usable products end up wasted due to expiry timelines and inventory mismatches. The platform turns this inefficiency into opportunity.
ThrowMeNot focuses on:
- Practical sustainability
- Scalable logistics
- Commercial viability
The company positions itself as a long term player in the circular economy.
A Growing Market Opportunity
Food waste remains a global challenge. Digital platforms that address this issue attract growing interest from investors and regulators. ThrowMeNot enters the market at a time when sustainability and value driven consumption continue to rise.
With fresh capital and early market traction, the company plans to scale its impact across the UAE and beyond. The Pre Seed round provides the foundation for growth, execution, and deeper market reach.