Saudi-based edtech startup, Taawoni, has raised $1.6 million in a fresh funding round led by M Capital, with support from other strategic investors. This marks a major milestone for the fast-growing company as it aims to digitize and scale cooperative training and professional development across the Kingdom.
Bridging the Gap Between Students and Employers
Founded in 2021 by Aliyah Alghubayn, Taawoni is on a mission to reshape how universities, students, and employers interact in the space of Cooperative Training (Co-op). Traditionally, Co-op programs are labor-intensive and inefficient—filled with paperwork, long processes, and poor tracking mechanisms.
Taawoni fixes that. The platform fully automates the Co-op lifecycle, from onboarding and placement to performance tracking and final evaluation. It helps:
- ✅ Universities manage student placements easily
- ✅ Students find relevant training opportunities effortlessly
- ✅ Organizations onboard and mentor trainees with minimal friction
This streamlined system benefits all stakeholders while aligning with Saudi Arabia’s push for future-ready talent in a rapidly digitizing economy.
Beyond Co-op with AI-Powered Learning & Mentorship
But Taawoni doesn’t stop at Co-op automation. The company also provides AI-powered Learning & Mentorship Platforms (LMPs) that support continuous professional development within organizations.
These LMPs are customizable and designed for:
- ✅ Building internal learning programs
- ✅ Facilitating mentorship initiatives
- ✅ Tracking employee development goals
By combining automation with AI, Taawoni enables institutions to nurture in-house talent effectively—one of the most in-demand priorities for both private and public sector employers in Saudi Arabia today.
A Strong Vote of Confidence from Investors
This $1.6 million funding round signals strong investor belief in Taawoni’s vision and the impact it’s already making. M Capital, a known backer of innovation in Saudi Arabia, led the round, validating Taawoni’s approach to solving a critical pain point in education and workforce development.
The new funds will be used to:
- ✅ Accelerate product development and enhance features
- ✅ Scale operations across Saudi Arabia and the wider MENA region
- ✅ Deepen integrations with universities, training centers, and enterprise HR systems
Strategic Timing in a Growing Market
Saudi Arabia is witnessing a major transformation in its education and labor markets, fueled by Vision 2030 and national upskilling initiatives. The demand for scalable, smart, and localized solutions like Taawoni is growing rapidly.
By blending automation, AI, and industry partnerships, Taawoni is well-positioned to become a key player in the region’s edtech and HR tech ecosystem—helping students, educators, and employers thrive in a digital-first future.