Saudi-based technology company Engagesoft has raised USD 3.5 million in a Pre-Series A funding round led by Jordan’s Silicon Badia. The investment aims to accelerate the company’s AI-driven employee engagement platform, enhancing how organizations measure culture, leadership, and performance.
Strengthening Employee Engagement with AI
Founded in 2021 by Omar Tahboub and Tareq Tahboub, Engagesoft was built to help organizations understand and improve workforce experiences. The company combines validated surveys, behavioral analytics, and AI insights to transform employee data into actionable strategies.
With this funding, Engagesoft plans to:
- Accelerate its AI development roadmap
- Expand its product suite for leadership and culture assessment
- Deliver deeper organizational health insights
- Strengthen regional operations and client success capabilities
CEO Omar Tahboub stated, “This investment enables us to deliver the next generation of AI-powered insights across the employee lifecycle, positioning Engagesoft as the standard workplace culture platform in the region.”
A Platform Built for Modern Workplaces
Engagesoft provides enterprises with tools to measure and enhance engagement, leadership, and performance. The platform integrates advanced analytics with user-friendly dashboards, enabling HR and management teams to identify trends and act quickly.
Its capabilities include:
- Employee listening and pulse surveys tailored to organizational needs
- AI-based sentiment and engagement analytics for real-time insights
- Leadership and culture assessments to guide strategic decisions
- Benchmarking tools to compare performance across industries and geographies
The goal is to help companies move beyond annual surveys and adopt a continuous engagement approach, ensuring that employee voices shape organizational strategies.
Expanding Across the MENA Region
Engagesoft began in Amman, Jordan, and has since moved its headquarters to Riyadh, Saudi Arabia. It now operates across Saudi Arabia, Egypt, and Jordan, serving over 120 enterprise clients in seven countries, including:
According to Erass Majdoubeh of Silicon Badia, “Engagesoft represents a major opportunity at the intersection of MENA’s growing enterprise sector and the global demand for better employee engagement. We believe it is positioned to scale regionally and even globally.”
Shaping the Future of Work in MENA
As organizations across the Middle East prioritize digital transformation and employee experience, Engagesoft’s AI-powered approach stands out as a practical solution. By combining human insight with machine intelligence, the company helps enterprises create more connected, motivated, and high-performing teams.
With its latest funding, Engagesoft is well-positioned to become one of MENA’s leading SaaS success stories—setting new standards for how companies understand and improve workplace culture.