Saudi Arabia-based Yasmina, a rising star in the insurtech space, has closed a $2 million seed round to scale its embedded insurance platform across the Middle East and North Africa. The round was led by Scene Holding, with strong support from Access Bridge Ventures, Arzan VC, and Sanabil’s 500 MENA Accelerator.
Founded in 2023 by Masoud Alhelou and Bashar Abalkhail, Yasmina enables digital platforms to offer personalized, API-powered insurance products directly at checkout, fully regulated and deployed in under 48 hours.
Solving Insurance at the Speed of Digital
Yasmina’s platform bridges the gap between insurance providers and digital businesses, making it effortless for users to access insurance while using HR, travel, auto, point-of-sale (POS), or real estate apps. Its embedded solution supports:
- ✅ SME Medical Insurance
- ✅ Motor Insurance
- ✅ Life Insurance
- ✅ General Insurance
By integrating insurance seamlessly into digital experiences, Yasmina meets customers where they already are, online and on the move.
Traction & Market Reach
In just over a year, Yasmina has built partnerships across several high-growth sectors. These collaborations are expected to extend embedded insurance to more than 1.5 million customers.
The fresh funding will be used to:
- ✅ Grow Yasmina’s team and technical capabilities
- ✅ Expand into the UAE in 2025 and Egypt in 2026
- ✅ Accelerate regulatory integration and product innovation
Vision Backed by Top Investors
Masoud Alhelou, Co-founder and CEO, emphasized Yasmina’s mission:
“This round validates our vision to simplify and scale insurance through digital touchpoints. We’re proud to be Saudi Arabia’s first embedded insurance platform and ready to take the next step.”
Sultan Ghaznawi, Chairman at Scene Holding, highlighted why Yasmina stands out:
“Yasmina is solving a legacy problem with precision. Its API-first approach and regulatory focus place it at the intersection of insurtech, fintech, and digital protection, key drivers for MENA’s next growth wave.”
Rakan AlRashed, Partner at Access Bridge Ventures, added:
“Yasmina’s early traction and market understanding make them a standout. We see them as the breakout player Saudi Arabia’s insurtech ecosystem has been waiting for.”
Amal Dokhan from 500 Global noted:
“At 500, we support bold founders tackling real problems. Yasmina’s momentum shows just how powerful embedded insurance can be when executed with focus and intent.”
Hasan J. Zainal, Founder of Arzan VC, also shared:
“Traditional insurance in the region is overdue for disruption. Yasmina’s strategic clarity and product innovation are exactly what the market needs.”