Expanding E-Commerce with AI-Powered Advertising
Saudi Arabia’s leading e-commerce platform, Salla, has acquired Sweply, an innovative digital advertising platform. Following the acquisition, Sweply will rebrand as “Salla Ads,” becoming the official advertising solution within Salla’s growing ecosystem.
This move bridges e-commerce and digital advertising, allowing merchants to seamlessly launch and manage marketing campaigns directly from their store dashboards.
Why This Acquisition Matters
- Advanced Ad Solutions – AI-powered targeting and analytics for optimized campaign performance.
- Seamless E-Commerce Integration – Merchants can now run ads without leaving the Salla platform.
- Bigger Growth Opportunities – More visibility, more sales, and greater ROI for sellers.
What Is Salla Ads?
Salla Ads aims to maximize ad efficiency and sales conversions by offering:
- Smart Ad Targeting – AI-driven insights to reach the right audience.
- Real-Time Analytics – Performance tracking for better optimization.
- Full E-Commerce Integration – Manage ads directly from the Salla dashboard.
The service will be fully launched by Q2 2025, ensuring a smooth transition for existing Sweply users.
What the Leaders Are Saying
💬 Nawaf Hariri, CEO of Salla:
“This acquisition marks a key step in our vision of shaping the ‘Future of Commerce.’ With Salla Ads, we’re equipping merchants with cutting-edge digital marketing tools to help them succeed in Saudi Arabia’s fast-growing e-commerce sector.”
💬 Wael Hassan, CEO of Sweply:
“Sweply has always been about helping merchants grow through data-driven advertising. By joining Salla, we’re unlocking greater potential for businesses across the region.”
The Future of Digital Growth in Saudi Arabia
With Saudi Arabia’s ad market projected to hit SAR 9.5 billion and digital marketing expected to dominate by 2030, Salla’s move positions it as a leader in e-commerce-driven advertising.
By combining Salla’s merchant network with Sweply’s advanced marketing technology, Salla Ads is set to redefine digital advertising for online sellers, fueling growth in the Kingdom’s thriving digital economy.
