Saudi Arabia-based SaaS startup Rekaz has secured $5 million in seed funding to further develop its all-in-one platform for service-oriented small and medium-sized businesses (SMBs). The round was led by COTU Ventures, with participation from Impact46, Shorooq Partners, Numrah Capital, and several angel investors.
Founded in 2017 by Abdulrahman Alomran (CEO) and Abdulaziz Alkharashi (CTO), Rekaz is on a mission to simplify operations for service businesses like gyms, salons, clinics, and home service providers. The platform helps streamline scheduling, payments, subscriptions, and customer engagement, all in one smart, unified system.
A Shopify-Like Experience for the Service Sector
Rekaz is often described as the “Shopify for service businesses” in the MENA region. Instead of using spreadsheets, disjointed tools, and manual coordination, Rekaz enables SMBs to:
- Automate appointment bookings and staff schedules
- Manage payments, billing, and recurring subscriptions
- Launch branded websites and mobile apps
- Track customer engagement and behavior
- Gain insights through AI-powered dashboards
The goal is to provide a seamless digital experience for business owners and their customers, something the sector has historically lacked.
Impressive Growth and Strong Traction
Since its launch, Rekaz has processed over 1 million appointments and subscriptions through its platform. It currently serves more than 7,000 businesses, with users ranging from single-location operators to fast-scaling multi-branch brands.
This strong traction reflects both the platform’s ease of use and the massive market gap it addresses.
Solving a Deeply Rooted Regional Problem
In MENA, service-based SMBs make up a significant portion of the private sector economy, yet many still rely on outdated systems and fragmented workflows.
“Most service businesses are stuck using manual tools, spreadsheets, or software that wasn’t built for them,” said CEO Abdulrahman Alomran. “We’re building the digital backbone they’ve long needed.”
Rekaz’s strength lies in its flexible infrastructure and intelligent design. The onboarding process is tailored to the specific needs of each business type, while its AI engine learns from operations to offer recommendations and automate tasks.
Backed by Leading Investors Who See the Long-Term Potential
The new funding will help Rekaz:
- ✅ Expand across GCC markets, including UAE, Kuwait, and Qatar
- ✅ Improve its AI and automation capabilities
- ✅ Deepen product innovation to support more verticals
- ✅ Hire top talent to support rapid regional scaling
“Service businesses are the economic engine of the region, and they’ve been underserved by software for too long,” said Amir Farha, General Partner at COTU Ventures. “Rekaz is building the right platform at the right time.”
Shorooq Partner Yousef Albabtain echoed that sentiment, calling Rekaz a “game-changer” that brings digitization, operational efficiency, and data-driven growth to a previously overlooked sector.
What’s next?
As MENA’s service economy rapidly modernizes, Rekaz is positioning itself as the foundational digital layer for SMBs across the region. With fresh capital, strong investor support, and a clear product vision, the company is poised to lead a new era of smart, AI-powered service operations in the Arab world.