Egypt’s ride-hailing space is getting a fresh new player. Rehla Rides, a local transport tech startup, has officially launched Arrw, a next-generation ride-hailing app that aims to reshape how Egyptians get around. Backed by major Egyptian investors and approved by the Land Transport Regulatory Authority (LTRA), the app marks a bold step forward in Egypt’s push toward smart mobility.
At the launch ceremony, Egypt’s Deputy Prime Minister and Minister of Transport, Kamel El-Wazir, was present—signaling the government’s strong commitment to tech-driven public-private transport partnerships.
What Arrw Brings to the Table
Arrw is already available for download on both Google Play and Apple’s App Store, promising all the modern ride-hailing features you’d expect and more:
- ✅ Real-time ride requests
- ✅ Live route tracking
- ✅ Hassle-free digital payments
- ✅ Built-in driver support and monitoring tools
But Arrw isn’t just passenger-focused. Drivers are central to the platform’s design, with access to operational support, real-time insights, and easy-to-use features that simplify daily logistics and improve service quality.
Starting in Alexandria: Smart Strategy, Timed Right
Arrw’s rollout begins with a three-month pilot in Alexandria and the North Coast—a deliberate move during the peak summer season. These locations attract high footfall from both locals and tourists, making it an ideal testing ground.
- ✅ High tourist activity
- ✅ Urban and coastal demand mix
- ✅ Feedback-rich environment for refining the app
Following this initial run, Arrw will expand into Cairo, Upper Egypt, and other major regions across the country.
Big Numbers, Big Goals
Rehla Rides has bold ambitions—and the numbers prove it:
- ✅ LE 400 million investment in the first year
- ✅ 10,000+ new jobs expected by year two
- ✅ 425,000+ users targeted across Egypt
- ✅ Expansion to 100,000 vehicles within three years
Currently, the platform supports 600 registered vehicles, but with these growth targets, Rehla Rides is clearly betting on a massive scale-up in a short time.
Strong Local Backing
Arrw is supported by an impressive list of Egyptian investors, including:
- ✅ IFFM for Commercial Investment
- ✅ PIE for Business Consulting
- ✅ Innovator Group
- ✅ Professor Dr Mostafa Mahmoud Issa’s Law Offices
This gives the startup solid legal, financial, and operational support—something essential in navigating Egypt’s fast-growing but highly competitive ride-hailing industry.
A Welcome Disruptor in a Crowded Market
Arrw enters a crowded market, but its local roots, strong investor backing, and clear focus on driver empowerment give it a potential edge. For Egyptian consumers, it means more choices, better service quality, and a push for higher industry standards.
Whether you’re a commuter in Alexandria or a tourist on the North Coast, Arrw’s success will depend on one thing: delivering smooth, reliable rides from day one. And if all goes well, this could be one of Egypt’s most impactful transport tech stories yet.