QuicKart has secured $1.5 million in seed funding to expand its farm to home fresh commerce model across the UAE. The platform specializes in dairy and farm produce. It connects families directly with local farms. The goal is simple. Deliver fresher food in fewer hours.
The funding round was led by Orbit Ventures. Several angel investors and family offices also participated. The company now plans to scale operations in Dubai, Sharjah, and Ajman, while preparing for entry into Abu Dhabi.
A Direct Farm to Home Model
QuicKart removes middlemen. It shortens the supply chain. It delivers fresh milk, cheese, and vegetables directly from farms to households.
Key advantages include:
- Harvest to doorstep delivery within hours
- Higher margins for farmers
- Better pricing for consumers
- Reduced food spoilage
- Improved product traceability
This model ensures quality and transparency. It also strengthens relationships between farms and end customers.
Strengthening Food Security in the UAE
The UAE continues to prioritize food security and sustainable agriculture. QuicKart aligns closely with these national objectives.
The platform supports:
- Local farm ecosystems
- Reduced reliance on imports
- Greater supply chain resilience
- Stable pricing amid global disruptions
Dairy consumption in the UAE has increased significantly in recent years. Some urban areas have seen growth of over 30 percent since 2020. As demand rises, efficient farm to consumer logistics become critical.
QuicKart positions itself as an infrastructure layer across storage, transportation, and distribution.
Expansion into B2B Markets
Beyond households, QuicKart serves the HoReCa segment, restaurants, and cloud kitchens. It supplies fresh produce directly to commercial kitchens.
The B2B model offers:
- Bulk fresh dairy and vegetables
- Reliable delivery schedules
- Consistent quality control
- Streamlined procurement
This vertical strengthens revenue stability and deepens supply chain integration.
Strategic Use of Capital
The company will deploy funds across core growth areas:
- Technology platform upgrades
- Cold chain infrastructure expansion
- Fleet and last mile delivery scaling
- Onboarding new farm partners
- Geographic expansion into Abu Dhabi
Investors view QuicKart as a scalable solution in a fragmented fresh produce market. By controlling sourcing and logistics, the company builds defensible advantages.
Positioned for Long Term Growth
The UAE startup ecosystem continues to grow under economic diversification policies. Infrastructure, innovation support, and investor interest remain strong.
QuicKart now stands at an important inflection point. It has early traction. A strong investor backing. It has alignment with national food strategies.
If execution remains sharp, QuicKart can set new standards for freshness, convenience, and supply chain efficiency across the Emirates.
The future of fresh commerce in the UAE may depend on shorter routes from farm to table.