Publicis Groupe Middle East has announced the acquisition of Chain Reaction, a leading independent digital marketing agency in the region. The move underscores Publicis’ ambition to expand its performance marketing, content, and experience design expertise across the UAE and Saudi Arabia.
A Strategic Expansion for Publicis
The acquisition aligns with Publicis Groupe Middle East’s broader strategy to deliver agile, data-driven solutions to businesses of all sizes. From small and medium enterprises to global brands, the company aims to provide more impactful and measurable digital strategies.
According to Bassel Kakish, CEO of Publicis Groupe Middle East & Turkey, the deal marks a significant milestone.
- It enhances the group’s Power of One proposition.
- It accelerates its connected media model, which integrates media, technology, and creativity into a seamless, data-led offering.
Chain Reaction’s Legacy and Expertise
Founded 15 years ago, Chain Reaction has grown into a recognized regional agency with more than 190 digital experts. The company has built a strong reputation for innovation and results across several disciplines:
- Performance marketing
- Digital media
- Data and analytics
- Creative strategy
- Technology and production
- Marketing consultancy
The agency also operates its own podcast and recording studios, enabling advanced content creation and distribution. This capability strengthens Publicis’ offering in branded content and digital storytelling.
Shared Vision for the Future
Saif Jarad, Founder and CEO of Chain Reaction, described the acquisition as a natural step in the agency’s growth journey.
He emphasized that joining Publicis Groupe provides Chain Reaction with global scale while preserving its values and culture. Jarad also highlighted that this partnership will:
- Expand the agency’s capabilities.
- Accelerate growth opportunities.
- Empower its teams to deliver greater client impact.
What This Means for Clients
The acquisition offers several advantages for businesses across the Middle East:
- Access to a broader network of specialized talent hubs across the region.
- More efficient and flexible execution of digital strategies.
- Enhanced capabilities in performance-driven campaigns.
- Scalable content production through integrated creative and media resources.
With this move, Publicis strengthens its ability to deliver measurable outcomes that align with the fast-changing needs of brands in competitive digital markets.
Looking Ahead
For Publicis Groupe Middle East, the integration of Chain Reaction is not just about scale but about deepening expertise and agility. With demand for data-driven marketing growing rapidly, the partnership positions the group to lead in shaping the future of digital experiences in the region.