A Powerful Collaboration to Empower Women Entrepreneurs
P&G Pakistan, Imtiaz Group, and Akhuwat Islamic Microfinance have joined forces in a groundbreaking initiative to empower women micropreneurs across Pakistan. This powerful collaboration aims to provide interest-free loans to women entrepreneurs, fostering economic growth and creating a more equitable society.
Transforming Lives Through Opportunity
The core objectives of this partnership are to:
Empower Women Entrepreneurs:
Provide access to financial resources that enable women to establish and grow their own businesses.
Boost Economic Growth:
Create employment opportunities for 800 individuals through the businesses established by these empowered women.
Uplift Communities:
Foster a ripple effect of economic empowerment that positively impacts families and communities across Pakistan.
How You Can Make a Difference
From December 27th to 29th, you can directly support this impactful initiative by simply purchasing products like:
- Ariel
- Pampers
- Always
- Gillette
- Head & Shoulders
- Pantene
- Safeguard
A portion of the proceeds from these purchases will be donated to the initiative, directly supporting female business owners in their journey towards financial independence.
Addressing a Critical Need for Women Entrepreneurs
Despite global strides in women’s empowerment, Pakistan still faces significant challenges in terms of women’s economic participation. This partnership directly addresses this critical issue by providing women with the financial resources and support they need to thrive as entrepreneurs.
Aligning with Global Goals
This initiative aligns perfectly with the United Nations Sustainable Development Goals, particularly:
- Goal 1: Eradicate Poverty: By empowering women entrepreneurs, this initiative contributes to poverty reduction and improved livelihoods.
- Goal 5: Achieve Gender Equality: This partnership actively promotes gender equality and women’s empowerment by providing women with economic opportunities.
Voices of Leadership
Ovais Ather Yousuf, CEO of P&G Pakistan, emphasized the company’s commitment to advancing gender parity, stating,
We are dedicated to expanding sustainable economic opportunities for women. This collaboration empowers women in marginalized communities, fostering their financial independence as entrepreneurs.
Umer Imtiaz, CEO of Imtiaz Group, highlighted the broader impact of this initiative, stating,
Empowering women micropreneurs goes beyond supporting individual businesses; it’s about creating a ripple effect that uplifts entire communities.
Be Part of the Change
This isn’t just about supporting a business initiative; it’s about contributing to a more equitable and prosperous future for Pakistan. By making simple everyday purchases, you can directly contribute to empowering women entrepreneurs and creating a positive impact on society.
