Paymob and Robusta Technology Group have joined forces to accelerate digital transformation across Egypt and the wider region. The Egypt based fintech and the regional digital development leader plan to build a unified ecosystem that blends digital payments, artificial intelligence, and advanced user experiences. Their shared goal is to help merchants, SMEs, and enterprises scale with smarter tools and faster deployment.
Building an Integrated Digital Ecosystem
The partnership aligns with Egypt’s Vision 2030 and supports national goals for financial inclusion and digital readiness. Paymob brings its strong payments infrastructure. RTG contributes expertise in digital transformation, AI driven solutions, and product development. Together, they aim to create seamless digital experiences for businesses of all sizes.
Key elements of the collaboration include:
- Unified frameworks that merge payments and AI
- Intelligent automation for business operations
- Advanced analytics to support decision making
- Rapid deployment across multiple industries
Both companies want to simplify how businesses adopt digital tools. They plan to offer solutions that connect payments, user experience, and AI in a single platform.
Supporting Digital Growth for SMEs and Enterprises
Paymob and RTG aim to help startups and SMEs grow faster with integrated technology. The new ecosystem focuses on reducing friction and enabling businesses to build efficient digital operations. By combining infrastructure and innovation, the partners want to strengthen Egypt’s position as a regional hub for digital growth.
The partnership supports:
- Faster onboarding for merchants
- Scalable solutions for SMEs
- End to end digital experiences
- Business models built on automation and intelligence
The collaboration also opens doors for joint regional expansion. Both companies expect to broaden their reach across the Middle East and Africa.
Leadership Perspectives on Regional Impact
RTG CEO Hussein Mohieldin described the partnership as a strategic step toward a unified digital ecosystem. He highlighted the need to connect AI, payments, and customer experience in one framework. The companies want to help businesses grow with smarter and more efficient digital tools. He also noted RTG’s focus on leading the digital transformation journey from concept to revenue.
Paymob CEO Islam Shawky reinforced this vision. He said that combining fintech infrastructure with digital transformation strategies marks an important shift in how businesses adopt technology. He stressed that merging payments, automation, and AI within a unified ecosystem will help companies achieve sustainable growth and move toward a fully digital economy.
Driving Regional Innovation Through Technology
The partnership lays the foundation for future initiatives that integrate AI, payments, and digital experience design. Paymob and RTG expect these initiatives to accelerate digital adoption among merchants and SMEs. They also aim to reinforce Egypt’s role as a regional center for innovation, technology development, and advanced digital services.