ORA Technologies, Morocco’s fast-rising super app, has successfully closed its Series A round at $7.5 million. The round was led by Azur Innovation Fund, alongside three other strategic local investors, marking one of the largest local tech fundraises in Moroccan history.
Since January 2023, ORA has raised a total of $11.9 million in local funding, reflecting a strong vote of confidence in Morocco’s emerging startup scene and its capacity to support homegrown innovation.
A Bold Vision for a Connected Morocco
Founded in 2023 by Omar Alami, ORA aims to be more than just another app, it’s building a digital ecosystem for every Moroccan. The app blends key features into a seamless platform, offering:
- ✅ Peer-to-peer (P2P) money transfers
- ✅ An e-commerce marketplace
- ✅ On-demand services (delivery, tasks, etc.)
- ✅ Integrated chat and social networking
- ✅ A digital wallet (“ORA Cash”) for seamless payments
This all-in-one experience is central to ORA’s broader initiative: E-Morocco for Everyone, which seeks to make digital commerce and payments more accessible nationwide.
Recent Product Highlights
The super app has already made waves in Morocco’s retailtech and fintech sectors. Two standout offerings include:
- ✅ Kooul – ORA’s food delivery service, which has attracted 15,000+ active users in under a year by focusing on affordability and fair terms for restaurants and delivery partners.
- ✅ ORA Cash – A mobile wallet that lets users create a payment account in just 15 seconds. It has onboarded over 50,000 users in five months, particularly targeting the cash-on-delivery market, a dominant force in Moroccan commerce.
Both products are gaining strong traction, helping digitize everyday transactions for individuals and small businesses alike.
A Boost for Morocco’s Startup Ecosystem
Founder and CEO Omar Alami emphasized the broader impact of ORA’s fundraising milestone:
“This is more than just capital, it’s a powerful signal that local investors believe in local talent. It shows Moroccan startups can raise growth-stage funding without always looking abroad.”
He added that the funding will be used to:
- ✅ Accelerate last-mile delivery operations
- ✅ Expand digital cash collection infrastructure
- ✅ Explore regional and international growth opportunities
Alami also highlighted the rising momentum in Morocco’s tech ecosystem, pointing to the Fonds Mohammed VI pour l’Investissement, the sovereign fund that has begun actively backing local innovation. “This is a golden window for Moroccan founders. The ecosystem is heating up, and capital is flowing more locally than ever.”
Looking Ahead
ORA’s journey is a powerful example of a 100% Made-in-Morocco success story, a startup built, funded, and grown from within. As the super app pushes toward national scale and eyes international expansion, its blend of technology, inclusion, and local relevance positions it as a key player in North Africa’s digital transformation.