Noum, a UAE-based HR tech startup, has officially launched to redefine how companies across the GCC approach hiring. As 86% of employers face skill shortages and 78% plan to hire in 2025, Noum’s AI-driven infrastructure offers a new path toward skills-first recruitment.
Founded by Sarkis Atanesov, Noum aims to simplify and strengthen the entire hiring journey — from job planning to post-interview evaluation — helping organizations focus on talent quality instead of administrative complexity.
Redefining Hiring with AI
Noum’s intelligent platform automates repetitive hiring tasks while empowering HR teams to make smarter decisions. It reduces inefficiency and creates a more human-centered experience for both recruiters and candidates.
According to Atanesov, “Hiring should be about human connection, not coordination.” Noum’s system removes friction and adds clarity, ensuring every hiring decision aligns with company goals and culture fit.
A Smarter, Skills-First Approach
Noum integrates AI at every step of the hiring cycle:
- Planning: Automated job role design and skill-based profiling
- Interviewing: Smart scheduling, structured questions, and real-time guidance
- Analyzing: Post-interview scoring, decision support, and behavioral insights
- Feedback: Personalized, automated feedback that enhances employer branding
This holistic system helps companies transition from traditional resume screening to skills-focused recruitment, aligning with the UAE’s goal to promote innovation and talent competitiveness.
Supporting Dubai’s Future Vision
Noum supports Dubai’s broader D33 vision to position the city among the top three global destinations for business and talent. The Jobs of the Future report by the Dubai Department of Economy and Tourism and KHDA highlights the importance of reskilling and digital transformation — key areas where Noum adds value.
With over 65,000 Emiratis expected to join the private workforce by 2033, AI-driven hiring solutions like Noum are vital for efficient talent matching and workforce development.
Designed for Modern HR Teams
Noum’s modular architecture and fast onboarding make it ideal for scalable, growth-focused organizations. Already adopted by progressive HR leaders and high-growth firms, it offers a reliable infrastructure to support modern, agile hiring operations.
As Atanesov emphasizes, “The future of hiring isn’t about volume; it’s about clarity, precision, and purpose.” Noum’s mission is to build the connection between data, humans, and opportunity, empowering organizations to hire with confidence and insight.