In a major move that’s set to shake up Saudi Arabia’s delivery and logistics sector, NOMW Capital has officially acquired a majority stake in MRSOOL, one of the region’s most trusted and widely-used on-demand delivery platforms.
This strategic partnership is more than just a financial play, it’s a pivotal step toward MRSOOL’s public listing on the Saudi main stock exchange (Tadawul). And it comes at a time when the Kingdom is doubling down on innovation, digital transformation, and Vision 2030 goals.
MRSOOL is a regional delivery Powerhouse
Launched in 2015 by Ayman Alsanad and Naif Alsamri, MRSOOL has grown into a household name across Saudi Arabia, Egypt, and Bahrain. Whether you need groceries, electronics, or a last-minute birthday gift, MRSOOL connects users with delivery agents in real-time for a fully personalized, fast service.
With millions of users and a reputation for reliability, MRSOOL is now poised to take its business model to the next level—with NOMW Capital on board to fuel that growth.
Board Leadership & Strategic Vision
The acquisition was followed by the first meeting of MRSOOL’s newly appointed Board of Directors, now chaired by HRH Prince Nawaf bin Saad bin Abdullah Al Saud. The board includes prominent figures such as:
- ✅ Turki bin Abdulaziz bin Marshoud
- ✅ Ayman bin Fahad Alsanad
- ✅ Naif bin Mohammed Alsamri
- ✅ Sultan bin Abdullah bin Othaimin
- ✅ Saleh bin Mohammed Al-Luhaidan
At this inaugural meeting, the board outlined a bold roadmap to integrate artificial intelligence (AI) across MRSOOL’s operations. Not just that, it wants to improve efficiency, and launch a new service called “MRSOOL Direct”. This platform aims to provide an enhanced, faster user experience by streamlining deliveries and reducing processing times.
Innovation at the Core
HRH Prince Nawaf bin Saad highlighted the importance of continuous innovation and praised the MRSOOL team’s efforts. The team directly helped in shaping the company as a leader in Saudi Arabia’s evolving logistics landscape.
He emphasized that investing in advanced technology, especially AI, is critical to maintaining MRSOOL’s competitive edge. On top of that, serving a tech-savvy customer base with rising expectations.
NOMW Capital proves to be a strategic Ally for Expansion
Licensed by Saudi Arabia’s Capital Market Authority, NOMW Capital brings more than just capital to the table. The firm holds diverse investments across real estate, healthcare, education, food, and hospitality. This makes it the perfect partner to support MRSOOL’s long-term growth and digital strategy.
This acquisition reflects strong investor confidence in MRSOOL’s future and positions the company to become a major publicly listed player, right in line with Saudi Arabia’s broader goals of economic diversification and digital leadership.
Looking Ahead
With fresh capital, visionary leadership, and an ambitious roadmap, MRSOOL is gearing up for a transformative chapter. Its public listing is no longer a distant goal, it’s now firmly in motion.