Expanding the Future of Social Media in Saudi Arabia
Mush Social, a Saudi-based social media platform, has announced the full acquisition of Pubbles, one of the region’s earliest interactive social media apps. This strategic move will help in expanding Mush Social’s user base and reinforcing its digital ecosystem.
Founded in 2022 by Abdulhadi Alasmi, Mush Social allows users to earn points and own virtual assets through its innovative map-based interactions—potentially turning engagement into financial rewards.
Pubbles, launched in 2020, is known for its specialized virtual communities and cutting-edge interactive features. The platform came together under KAUST’s TAQADAM Accelerator and the Misk Launchpad Initiative, highlighting its strong foundation in innovation.
What this Pubbles-Mush acquisition Means
- User Base Growth – Mush Social will integrate Pubbles’ community, enhancing engagement.
- Tech Innovation – Leveraging Pubbles’ interactive features for a richer user experience.
- Digital Expansion – Strengthening Mush Social’s presence in the Saudi digital landscape.
The technical integration of both platforms is set to begin within three months, combining their best features into a unified, interactive social experience.
What the Founders Are Saying
đź’¬ Abdulrahman Almadani, Founder of Pubbles:
“This acquisition is a major step in our journey. Mush Social’s belief in our vision validates the work we’ve done at Pubbles. I’m confident this partnership will take the project to new heights while keeping innovation at its core.”
đź’¬ Abdulhadi Alasmi, CEO of Mush Social:
“This isn’t just a technical move—it’s about creating a culture of collaboration in the digital space. By integrating Pubbles’ early-mover advantage and technological advancements, we’re building a future-focused digital ecosystem.”
Mush Social’s Growth & Future Plans after getting Pubbles
Mush Social previously secured a $1.2 million pre-seed round in November 2024, led by Nifal Consulting. The company now looks forward to leveraging its expanded user base and advanced social media technology to reshape digital interactions.
With the Saudi digital economy booming, Mush Social’s acquisition of Pubbles marks a key milestone in the region’s evolving social media landscape.
