MUHIDE Closes Series A Round Backed by Asyad Group to Modernize B2B Trade in Saudi Arabia

Abbas Aziz By Abbas Aziz
3 Min Read

Saudi Arabia based fintech MUHIDE has closed its Series A funding round with backing from Asyad Group. The investment amount remains undisclosed. The deal marks a major milestone for the company and strengthens its mission to modernize B2B trade across the Kingdom.

Founded in 2023 by Hashim Alhussaini, MUHIDE focuses on authenticating and governing B2B trade transactions. The company aims to reduce risk, improve trust, and bring structure to complex trade operations at scale.

Building a Unified Trade Ecosystem

B2B trade in Saudi Arabia often relies on fragmented systems. Many processes lack transparency and standard controls. MUHIDE addresses this gap with a unified digital approach.

The platform focuses on:

  • Transaction authentication
  • Trade governance and compliance
  • Risk reduction across supply chains
  • Operational efficiency for enterprises

MUHIDE wants to build Saudi Arabia’s first unified trade ecosystem. The goal is clear. Set a new standard for how businesses trade, verify, and grow.

Solving Core B2B Trade Challenges

Large scale trade creates complexity. Manual checks slow deals. Data gaps increase risk. MUHIDE replaces these weaknesses with structured systems.

The platform helps businesses:

  • Verify trade transactions with confidence
  • Reduce disputes and fraud risk
  • Improve visibility across trade flows
  • Standardize processes across partners

By governing transactions at the core level, MUHIDE enables trust between parties. This trust supports faster decisions and stronger partnerships.

Strategic Value of the Asyad Group Partnership

Asyad Group joins MUHIDE as more than a financial backer. The group brings experience, scale, and credibility. Its presence strengthens MUHIDE’s market position.

The partnership delivers:

  • Institutional trust and validation
  • Deep market knowledge
  • Long term strategic alignment
  • Access to strong business networks

Asyad Group operates across equity, real estate, and investments. This background supports MUHIDE’s ambition to serve large enterprises and complex trade environments.

Using Capital to Accelerate Growth

MUHIDE will use the Series A capital to fuel its next phase. The company plans to invest in people, product, and scale.

Key focus areas include:

  • Expanding the core team
  • Strengthening platform capabilities
  • Improving transaction governance tools
  • Accelerating ecosystem adoption

The company wants to move fast without losing focus. Each investment supports its central goal. Build a unified trade ecosystem for Saudi Arabia.

Setting a New Benchmark for B2B Commerce

MUHIDE aims to redefine how B2B trade works in the Kingdom. The platform focuses on structure, trust, and efficiency. It aligns with national goals around digital transformation and economic growth.

As trade volumes rise, businesses need stronger systems. MUHIDE positions itself as critical infrastructure. It supports enterprises that operate at scale and demand reliability.

The Series A round confirms market confidence in this vision. With strategic backing and a clear mission, MUHIDE stands ready to shape the future of B2B commerce in Saudi Arabia.