UAE-Based Metric Secures Major Funding to Scale Across the Region
Metric, a Pakistani-founded fintech startup headquartered in the UAE, has successfully closed a seven-figure seed funding round to supercharge its expansion across the MENA–Pakistan region. The round attracted top-tier investors including Sanabil 500 Global, Hub71, i2i Ventures, Plus VC, Epic Angels, and Accelerate Prosperity, alongside several prominent angel investors.
This latest round of funding marks a significant milestone for Metric. The fintech’s mission is to empower small and medium-sized enterprises (SMEs) with smart, AI-powered financial tools.
Empowering SMEs with Smarter Finance
At its core, Metric offers a fintech marketplace tailored for SMEs. The platform connects businesses to essential financial services, including:
- âś… Business debit cards
- âś… Tailored funding solutions
- âś… Intelligent financial guidance via AI
With this fresh capital, Metric plans to expand its AI-driven finance tools, extend pilot programs, and roll out new features. This will help it in enhancing access to financial products for businesses across underserved regions.
Meet Max: Your Virtual CFO
One of Metric’s standout innovations is Max, described as the world’s first Chief Financial Artificial Intelligence Officer. Max acts like a smart, virtual financial advisor—offering real-time, customized guidance to help businesses make more informed decisions.
Think of Max as a savvy CFO in your pocket—minus the board meetings and coffee breaks.
According to Mina Tarek, CEO of Metric, the goal is to offer “hyper-relevant, localized financial tools” for entrepreneurs who traditionally don’t have easy access to formal banking or funding.
Regional Expansion on the Horizon
Metric has ambitious plans to grow in markets across:
- đź“Ť Middle East
- đź“Ť North Africa
- đź“Ť Afghanistan
- đź“Ť Pakistan
These are areas where financial inclusion remains a key challenge—and where Metric believes its AI-driven solutions can make the most impact.
The new seed round builds on Metric’s earlier momentum, following a $900,000 pre-seed round, where it comfortably exceeded its fundraising targets. Now, with even more backing and strategic partners on board, the company is geared up to make bold moves in the region’s rapidly evolving fintech space.
What’s Next for Metric?
With fintech in emerging markets heating up, Metric is positioning itself as a key player in this transformation. By combining artificial intelligence with real-world financial tools, it’s aiming to close the gap between traditional banking and modern SME needs.
Investors are clearly buying into the vision. And with a growing team, cutting-edge tech, and a bold roadmap ahead, Metric is definitely one to watch in 2025 and beyond.