Empowering Businesses with Data-Driven Insights
Palestine-based MENA Analytics has secured funding from Ibtikar Fund, marking a significant step in its mission to revolutionize market research in the MENA region. While the investment amount remains undisclosed, the company plans to expand into Jordan and Saudi Arabia, further solidifying its position as a leading provider of AI-driven analytics and market intelligence solutions.
Bridging the Market Research Gap
Founded in 2023 by Yousef Srouji, Obada Shtaya, Zayne Abudaka, and Mohammad Abu Qare, MENA Analytics is transforming how businesses collect and analyze market data. Many small and medium-sized enterprises (SMEs) in the region lack access to affordable, high-quality research tools, often relying on expensive, time-consuming traditional consulting services. MENA Analytics fills this gap by offering cost-effective, AI-powered solutions that deliver real-time, actionable insights.
How MENA Analytics Works
MENA Analytics provides businesses with an advanced suite of AI-enhanced tools, allowing them to gather and interpret data quickly and efficiently. Key features include:
- ✅ AI-Powered Survey Tools – Customizable surveys that deliver real-time market insights.
- ✅ Market Intelligence Dashboards – Interactive, sector-specific dashboards with competitor analysis, market trends, and consumer behavior insights.
- ✅ Quota Manager & Research Panels – AI-driven tools to create high-quality research samples and efficiently manage survey quotas.
- ✅ Automated Analytics – AI-powered reports that provide businesses with the most relevant KPIs and metrics. This helps in eliminating the need for expensive consultants.
A Smarter Approach to Market Research
Traditional market research firms like Nielsen and Ipsos primarily cater to large enterprises in developed markets. This often leaves SMEs in the MENA region without access to affordable, high-quality data. Local consulting firms, while available, tend to offer slow, costly, and limited services.
MENA Analytics takes a different approach, combining deep regional expertise with AI and automation to lower costs and accelerate research timelines. By doing so, it empowers businesses of all sizes to make data-driven decisions. And in addition, stay competitive in an increasingly digital and fast-moving economy.
Strategic Expansion into Jordan & Saudi Arabia
With its strong foundation in Palestine, MENA Analytics is now focused on growing its regional footprint. With support from Ibtikar Fund, the company aims to:
- Expand into Jordan & Saudi Arabia to serve a broader market.
- Enhance its AI-driven analytics capabilities for deeper insights.
- Scale operations to make market intelligence accessible to more businesses.
A Vision for the Future
“Our mission is to democratize access to high-quality data in the MENA region, enabling businesses to make smarter, evidence-based decisions,” said Yousef Srouji, Co-Founder and CEO of MENA Analytics. “With Ibtikar Fund’s backing, we are well-positioned to expand our regional footprint and bring cutting-edge data solutions to more businesses.”
With this strategic investment, MENA Analytics is set to redefine market research in the region, giving SMEs the tools they need to compete, grow, and thrive in an increasingly data-driven world.
