In a bold move that highlights the growing intersection of e-commerce and fintech across Africa, MaxAB-Wasoko, the result of a recent mega-merger, has officially acquired Fatura. Fatura is a B2B marketplace based in Egypt. The deal was made with EFG Finance, a subsidiary of EFG Holding. It is aiming to transform MaxAB-Wasoko into a true powerhouse in the region’s retail and embedded finance ecosystem.
As part of the deal, EFG Finance gains a board seat and a significant equity stake. In effect, this is signaling deep strategic alignment and a shared vision for the continent’s digital retail future.
From Fragmented to Full-Stack Retail
This isn’t just another acquisition. For MaxAB-Wasoko, it’s a game-changer.
“The acquisition of Fatura is more than a growth play; it’s the realization of our ambition to become the go-to, one-stop shop for retailers throughout Africa,”
— Belal El-Megharbel, CEO of MaxAB-Wasoko
Fatura brings serious reach to the table:
- âś… Over 626 wholesalers
- âś… Operations in 16 cities
- ✅ 5 cities that were previously outside MaxAB’s network
The result? A major expansion of product access for retailers in Egypt. The part of the economy where fragmented supply chains have long stifled small and medium-sized businesses.
Strategic Investment & Fintech Synergy
The acquisition gives EFG Finance a front-row seat in one of Africa’s most ambitious digital retail platforms. With its minority stake and board representation, EFG will play a pivotal role in shaping future strategy, especially around embedded finance.
This comes on the heels of MaxAB’s merger with Wasoko in 2024 — combining their respective strongholds in Egypt, Morocco, Kenya, Tanzania, and Rwanda into a continent-spanning platform. Together, they’re aiming to build the ultimate e-commerce and fintech super app for Africa’s vast informal retail market.
Embedded Finance at Scale
This deal isn’t just about supply chains — it’s also about smart financing.
With Fatura’s asset-light marketplace now integrated, MaxAB-Wasoko can extend its credit and financial tools to thousands more retailers. Already, its platform finances over 9% of e-commerce sales in Egypt, helping retailers stock up, grow faster, and operate more efficiently.
“We’re thrilled to partner with MaxAB-Wasoko as they reshape the retail and supply chain sectors. Integrating Fatura will drive meaningful growth,”
— Aladdin ElAfifi, CEO of EFG Finance
What’s Next?
Fatura is expected to contribute 25% of MaxAB’s Egypt revenue by year-end — and that’s just the beginning. Over the next 12–18 months, MaxAB-Wasoko plans to roll out the Fatura model across more markets, unlocking operational efficiencies and boosting revenues.
Since the merger, the company’s fintech division has:
- âś… Doubled its footprint in Egypt
- âś… Expanded into Morocco
- âś… Signed high-impact supplier partnerships across the region
Looking Ahead
This deal isn’t just consolidation — it’s a blueprint for what’s next in African retail:
- Fully digitized
- Seamlessly financed
- Locally optimized
With Fatura onboard and EFG Finance backing the mission, MaxAB-Wasoko is going full throttle. The competition? They’re watching — and catching up won’t be easy.