Karandaaz & Vizpro Team Up to Digitize Retail Payments and Empower SMEs in Pakistan

Karandaaz Pakistan, a major player in promoting financial inclusion and economic empowerment, has joined hands with Vizpro, an innovative fintech platform, to digitize Pakistan’s retail payment ecosystem and make financing more accessible for small businesses.

This exciting partnership aims to tackle one of Pakistan’s biggest retail challenges: the heavy reliance on cash-based transactions and the lack of formal financial access for small and medium-sized enterprises (SMEs). Together, Karandaaz and Vizpro are creating a digital ecosystem that empowers retailers, improves transparency, and fuels long-term business growth.

Driving Financial Inclusion, One Retailer at a Time

The collaboration is centered around building digital financial identities for thousands of unbanked retailers. By doing so, the project is set to:

• ✅ Reduce dependence on cash
• ✅ Provide access to short-term working capital
• ✅ Enable seamless order placement and digital payments
• ✅ Strengthen SME resilience through formal financing

“This initiative is a bold step toward formalizing Pakistan’s vast informal retail sector,” said Waqas ul Hasan, CEO of Karandaaz. “We’re showing that a fully digital approach can work at scale, and this could inspire ecosystem-wide innovation in inclusive finance.”

How Vizpro is Changing the Game

Through its flagship digital platform Vizlink, Vizpro is already making waves in the FMCG space. To date, it has:

• Onboarded over 13,000 merchants in Lahore
• Digitized PKR 5 billion in merchant-to-distributor (M2D) payments
• Built a growing branchless banking agent network

The platform works closely with top fintech players like Easypaisa, JazzCash, and CreditBook, while also supporting major FMCG brands like Pakistan Tobacco Company in their digital transformation efforts.

Scaling Up Across Punjab and Karachi

Thanks to Karandaaz’s backing, Vizpro is now ready to scale its impact by bringing 16,000 more retailers on board, especially across Tier 2 cities in Punjab and Karachi.

Retailers using Vizlink will benefit from a full suite of services, including:

• ✅ Digital order placement
• ✅ Seamless distributor payments
• ✅ Access to short-term credit
• ✅ Real-time tracking and reporting

One of the standout features? The integration of Raast QR, which allows merchants to instantly accept digital payments from customers — making cash handling a thing of the past.

A Complete Supply Chain Solution

“We started with solving cash management between retailers and distributors,” said Akbar Ayub Khan, CEO and Co-founder of Vizpro. “Now, we’ve built a complete solution that includes payments, merchant finance, and a powerful communication platform.”

Karandaaz’s Chief Digital Officer, Sharjeel Murtaza, added, “This isn’t just about digitization — it’s about addressing the working capital gap for small merchants and bringing order management, financing, and payments onto a single platform.”

A Model for Scalable, Homegrown Innovation

This partnership isn’t just about tech — it’s about transformation. It proves that locally driven innovation can create real change, formalize economic activity, and help thousands of small retailers unlock their full potential.