Regional financial powerhouse Kamco Invest has acquired a strategic stake in Saudi Arabia’s Unifonic, one of the Middle East’s leading customer engagement and SaaS platforms. The deal, announced on October 28, came through Kamco’s private equity division on behalf of its clients, marking a significant investment in the region’s fast-growing technology sector.
Founded in 2006, Unifonic has become a key player in digital communications. It supported more than 1,700 businesses and handling over 10 billion annual transactions. The company connects enterprises with their customers through multi-channel engagement tools. Platforms that power communication for banks, government agencies, e-commerce firms, healthcare providers, and logistics companies across the globe.
Strengthening Regional Tech Leadership
With its deep roots in the Saudi market, Unifonic has positioned itself as a technology leader. It is driving the digital transformation of customer engagement in the MENA region. The company’s growth is supported by its scalable platform and a strong client base across sectors.
Unifonic’s funding journey highlights its momentum:
- Raised $140 million since inception from top regional and global investors
- Backed by Sanabil Investments, SoftBank, STV, SVC, and Raed Ventures
- Preparing for a potential IPO on Tadawul within the next two years
The company plans to leverage Saudi Arabia’s expanding tech market and IPO-friendly environment to achieve unicorn status ahead of its public listing.
Kamco Invest’s Strategic Move
Kamco Invest’s acquisition reflects its confidence in Unifonic’s fundamentals and leadership. According to Dalal Jamal Al Shaya, Director of Private Equity at Kamco Invest, the deal aligns with Kamco’s strategy of identifying high-growth technology firms across the Gulf region that are gearing toward IPOs.
She emphasized that the investment underscores Kamco’s commitment to:
- Expanding its role in the regional tech ecosystem
- Providing clients with high-value investment opportunities
- Supporting technology-driven enterprises with long-term potential
“This partnership strengthens our presence in the regional technology space and complements our established tech initiatives in the US,” said Al Shaya.
Unifonic’s Road Ahead
Unifonic’s Co-Founder and CEO, Ahmad Hamdan, welcomed Kamco Invest as a shareholder. He expressed optimism about the company’s path to becoming a global customer engagement powerhouse.
“We are working toward achieving unicorn status and preparing for an IPO within the next 24 months,” Hamdan said. “Our team, clients, and investors have played a vital role in our growth journey, and we look forward to building a global presence together.”
With Kamco’s backing and a clear path to market expansion, Unifonic is poised to strengthen its position as a regional technology champion in digital communications and enterprise engagement.