Fueling AI-Driven Data Activation
UAE-based SaaS provider Journify has raised $4 million in funding, led by Silicon Badia, with participation from RZM and other investors. Founded in 2023 by Taoufik El Jamali and Amine Chouki, Journify is transforming how brands capture, unify, and activate first-party data, enabling businesses to improve marketing efficiency while ensuring compliance with evolving privacy regulations.
Addressing Marketing Challenges with AI
With customer acquisition costs (CAC) soaring by 200% in the past decade, businesses need better tools to maximize data efficiency. After all, data is what powers everything in the business models for every large, medium and even small company. Keeping this in mind, Journify’s AI-powered platform provides the following cutting-edge features:
- Real-time data activation to improve ad targeting
- Up to 5x higher match rates for precise audience engagement
- Smarter attribution insights for cross-channel measurement
- Privacy-first compliance with global regulations
“Traditional customer data platforms (CDPs) are complex and inefficient. We built Journify to eliminate those pain points, offering a seamless, AI-powered data activation solution,” said Taoufik El Jamali, CEO & Co-Founder.
Rapid Growth & Strategic Partnerships for Journify
Since launching in March 2024, Journify has:
- Achieved $1M in ARR within nine months
- Boosted ROAS by 50% and reduced cost-per-purchase by 80% for brands like Jarir Bookshop & Dr. Nutrition
- Powered personalized campaigns for 30M+ users across the MENA region
- Secured partnerships with TikTok, Google, Snap, and other global big tech platforms
“Real-time data orchestration is a massive global opportunity. With AI transforming data infrastructure, Journify is set to redefine the space,” said Hossam Shafick, Investor at Silicon Badia.
What’s Next for Journify?
- Expanding into new markets
- Enhancing AI-driven predictive analytics
- Deepening strategic partnerships
With a team experienced in scaling SaaS and MarTech ventures across the US, MENA, and Europe, Journify is set to lead the next wave of AI-powered marketing transformation.
