Journify, a UAE-based AI-powered data activation platform, has secured strategic investment from Shorooq Partners, Bunat Ventures, and Plug and Play, doubling its valuation and achieving 5x revenue growth in just six months.
Founded in 2023 by Taoufik El Jamali, Amine Chouki, and Omar AlShoubaki, Journify is transforming how GCC brands activate first-party data for better advertising results in a privacy-first world. As third-party cookies disappear and regulations tighten, Journify offers a future-proof solution.
Why Journify Matters
The digital marketing world is facing rapid changes. Brands now struggle with:
- ✅ Tighter data privacy laws
- ✅ Elimination of third-party cookies
- ✅ Increased pressure to prove ROI
Journify helps brands overcome these hurdles by enabling them to activate their first-party data, the data they already own, across platforms like Meta, TikTok, Snapchat, Google, and X (formerly Twitter).
This means brands can turn customer insights into real performance gains, safely and efficiently.
Results That Speak for Themselves
Journify’s impact is already being felt across the region. Two standout case studies include:
- ✅ Jarir Bookstore used Journify’s AI to activate first-party data on Meta
- 182% increase in ROAS
- 51% drop in Cost Per Purchase
- ✅ Baytonia, a major furniture retailer, deployed Journify on TikTok
- 80% boost in ROAS
- 44% reduction in CPP
These numbers show how effective Journify’s approach is, not just in theory, but in real-world results.
What’s Next for Journify?
With demand rising, Journify is ramping up its growth strategy. The new investment will support:
- ✅ AI Product Roadmap Expansion
- Building agentic AI systems for personalized experiences at scale
- ✅ Talent Acquisition
- Hiring across engineering, product, and commercial roles
- ✅ Market Expansion
- Deepening its presence across Saudi Arabia, UAE, and the wider GCC
Journify is also working on autonomous AI agents that will drive:
- ✅ Personalized customer journeys
- ✅ Automated ad optimization
- ✅ Precision targeting
- ✅ Higher conversion rates
A Timely Opportunity
According to IAB MENA, digital ad spend in the region hit $7 billion in 2024, up 20% year-over-year. Yet, many advertisers still face:
- Data silos
- Lack of transparency
- Weak performance tracking
“First-party data and AI are no longer optional,” said Ian Manning, Executive Director at IAB MENA. “Brands now demand measurable ROI, and platforms like Journify are leading the way.”
Backed by Visionary Investors
“Journify has a clear vision and strong execution,” said Omer Zabit, Partner at Shorooq. “They’re solving one of digital advertising’s biggest pain points, unlocking the full power of first-party data.”
With strong investor support and proven market fit, Journify is poised to become the region’s go-to platform for privacy-compliant, AI-powered marketing.