Backed by Top Regional Investors
Egyptian startup Fincart.io has secured a pre-seed funding round led by Plus VC. Additionally, Plug and Play, Orbit Startups, and Jedar Capital also participated. Although the exact funding amount remains undisclosed, the investment will fuel Fincart.io’s mission to transform logistics for e-commerce businesses in Africa and the Middle East.
Fincart.io is solving E-Commerce’s biggest Bottleneck
Founded in 2023 by Mostafa Elmasry and Nihal Ali, Fincart.io addresses a major challenge for small and medium-sized e-commerce businesses (SMBs): unreliable shipping. The platform connects online retailers with a vast marketplace. This marketplace has a myriad of delivery providers, streamlining logistics and offering tools for growth.
Merchants can manage orders, connect websites, access Africa’s largest courier network, and unlock working capital—all through Fincart.io’s intuitive platform. Hence, with its tailored solutions, the company is empowering SMBs to scale seamlessly.
Expanding Services and Technology
The new funds will be used to enhance Fincart.io’s technology. Not just that, they will help expand its courier network, and support the rapidly growing e-commerce sector. According to projections, e-commerce across Africa and the Middle East is set to reach $75 billion by 2028, with over 4 million online sellers driving this growth.
“Our vision is to help SMBs overcome logistical hurdles by providing affordable and reliable delivery options,” said Mostafa Elmasry, co-founder and CEO of Fincart.io. “This milestone funding validates our mission and positions us to redefine e-commerce logistics in the region.”
Data-Driven Growth Strategy
Fincart.io has already achieved 4x year-over-year growth. What drove this remarkable expansion was strong organic referrals and merchant trust. The platform’s unique features include a courier recommendation engine, exclusive shipping rates, and consolidated payments. In effect, this is ensuring efficient delivery performance for SMBs.
Co-founder and COO Nihal Ali emphasized, “Our goal is to make shipping effortless and efficient for businesses. By uniting the largest courier network into a single platform, we give merchants the tools they need to thrive and grow.”
Investor Confidence in Fincart.io
The pre-seed round saw strong support from leading investors. Hasan Haider, Founder and Managing Partner at Plus VC, said, “Fincart.io is tackling one of e-commerce’s most pressing challenges—logistics. Their innovative approach and deep market understanding position them as a key partner for SMBs in the region.”
William Bao Bean, Managing General Partner at Orbit Startups, added, “With MENA’s e-commerce sector exceeding $50 billion this year, efficient shipping is critical. Fincart.io is set to elevate fulfillment for merchants and carriers while providing financing solutions to empower growth.”
Building the Future of E-Commerce Logistics
Moreover, as logistics remain a key barrier to customer satisfaction in the Middle East and Africa, Fincart.io’s data-driven approach offers a game-changing solution. With its expanding courier network and commitment to innovation, the startup is set to become a go-to platform for SMBs seeking reliable and scalable shipping solutions.
