Lime Consumer Finance, a wholly owned subsidiary of First Abu Dhabi Bank (FAB) Group, has officially launched in Egypt’s fintech landscape. With a strategic focus on education financing and an initial investment of $9.4 million, Lime enters the market with bold ambitions to bridge financial gaps and support long-term development goals.
Focused on Education, For Now
Licensed by Egypt’s Financial Regulatory Authority (FRA), Lime offers accessible, transparent, and structured financial solutions, starting with education. The app allows families to fund tuition costs across nurseries, schools, and universities.
Given that over 30% of Egypt’s population is under the age of 15 (according to CAPMAS, 2025), education financing presents a timely and essential need. Lime aims to meet this demand by offering:
- ✅ Financing up to EGP 1 million
- ✅ Flexible installment plans of 6 to 12 months
- ✅ Instant approvals through digital onboarding
- ✅ A user-friendly, app-based experience with built-in regulatory compliance
This model allows families to plan education expenses efficiently without the burden of lump-sum payments, empowering more students to access quality education.
A Digital-First Financial Solution
Lime’s approach uses digital transformation at its core. Its platform features a state-of-the-art credit decision engine, enabling approval and onboarding in just minutes. The goal? A seamless, paperless experience that aligns with Egypt’s national push for financial inclusion.
According to Ahmed Mohsen, CEO and Managing Director of Lime Consumer Finance:
“We’re entering the market at a time when Egypt is experiencing rapid growth in both private education and digital financial services. Lime is here to fill a real gap with solutions that are fast, transparent, and fully compliant.”
He further emphasized the brand’s alignment with Egypt’s Financial Inclusion Strategy, highlighting the app’s long-term vision to branch into other vital sectors like healthcare and housing.
Powered by Experience and Backed by FAB
Lime isn’t just a startup, it’s powered by the stability and resources of FAB Group, one of the region’s most influential banking institutions. The app’s development is also guided by a diverse, high-caliber board with deep sector expertise:
- ✅ Mariam El Samny – Head of Consumer Banking, FABMISR
- ✅ Refaat Zayed – Head of Retail Credit, FABMISR
- ✅ Abdallah El Ebiary – Managing Director, Alvarez & Marsal
- ✅ Mohamed El Kalla – CEO, CIRA Education
- ✅ Magda Habib – CEO & Founder, Dawi Clinics
- ✅ Omar Bassiouny – Founding Partner, Matouk Bassiouny
Together, this leadership team brings a multidimensional perspective to Lime’s mission, ensuring the platform is not just innovative, but also grounded in market expertise.
Looking Ahead
Education is only the starting point. Lime plans to expand into other essential life sectors, delivering a full suite of financial solutions to Egyptian families.
With strong backing, expert leadership, and a clear vision, Lime is poised to become a key player in Egypt’s evolving fintech landscape, championing financial inclusion, smart lending, and long-term impact.