In a bold move signaling pan-African ambitions, Egypt-based DisrupTech Ventures has made its first investment in Sub-Saharan Africa by backing Winich Farms, a fast-growing Nigerian agri-fintech startup. The investment is part of Winich’s ongoing pre-Series A round and highlights growing interest in tech-driven agriculture across the continent.
Bridging Gaps in Nigeria’s Agricultural Sector
Founded in Lagos, Winich Farms is working to modernize Nigeria’s fragmented agriculture supply chain. The startup is currently active in 29 of Nigeria’s 36 states, impacting over 180,000 smallholder farmers—many of whom previously had no access to formal markets or financial services.
- ✅ Connects smallholder farmers directly with buyers like processors and retailers
- ✅ Eliminates middlemen to increase farmer profits
- ✅ Operates through a national network of collection agents
- ✅ Does not rely on owning physical infrastructure
- ✅ Offers digital payments via Winich Cards to build farmers’ credit profiles
- ✅ Partners with local bodies like Kebbi Agricultural Research Development Agency (KARDA) for farmer advisory services
These efforts address Nigeria’s most pressing agri-sector challenges: lack of market access and limited financial inclusion.
Why DisrupTech is Betting on Winich
DisrupTech Ventures, an early-stage fintech fund focused on digital innovation in financial services, sees Winich as a scalable, impactful solution to both rural poverty and food insecurity.
“Our investment in Winich reflects our conviction in the potential of Nigeria’s agri-fintech sector,” said Mohamed Okasha, Managing Partner at DisrupTech. “They are solving real challenges with a model that can scale. We’re also excited about cross-market knowledge sharing between Egypt and Nigeria.”
This is more than a financial investment—it’s a strategic alignment aimed at fostering innovation across African markets.
A Vision for Continental Expansion
For Attai Riches, CEO and Co-founder of Winich Farms, the partnership with DisrupTech marks a major milestone.
“This support strengthens our mission to build a more inclusive and efficient agricultural value chain,” Riches said. “With DisrupTech’s expertise, we’re ready to expand beyond Nigeria and tap into the MENA region.”
Winich is already building the infrastructure and tools needed for cross-border agri-trade. With rising food demand and a global push for traceable, tech-enabled agricultural supply chains, the startup is positioning itself as a future continental leader.
Solving Today’s Challenges with Tomorrow’s Tools
Against a backdrop of currency devaluation and rising input costs in Nigeria, Winich’s model couldn’t be more timely. By digitizing payments, improving produce logistics, and enabling access to credit, the company is empowering farmers to do more with less.
Looking Ahead
Winich’s next goal is to expand across Africa and explore export partnerships with MENA markets. With solid traction in Nigeria and a strong backer in DisrupTech, the company is primed to reshape agri-fintech on a continental scale.