UAE-based Dubizzle Group, a leader in online classifieds across the MENA region, has acquired Hatla2ee, Egypt’s largest online car marketplace, in a strategic deal aimed at enhancing the country’s digital automotive experience.
A Major Move in Egypt’s Automotive Sector
With this acquisition, Dubizzle will integrate its cutting-edge technology and resources into Hatla2ee’s well-established platform, making it easier than ever for Egyptians to buy and sell cars online.
Hatla2ee – A Trusted Name in Egypt’s Car Market
Founded in 2016 by Samy Swellam, Hatla2ee has grown into Egypt’s go-to platform for buying and selling both new and used cars. With over 2 million monthly visitors, the platform has played a crucial role in streamlining vehicle transactions in the country.
Now, with Dubizzle’s backing, Hatla2ee is set to expand its reach and improve its services, offering users more advanced tools, enhanced security, and a seamless user experience.
Dubizzle’s Expansion Strategy for MENA
Dubizzle Group, originally founded in 2005 by J.C. Butler and Sim Whatley, operates some of the most recognized online marketplaces in the Middle East, including:
- Dubizzle (general classifieds)
- Bayut (real estate portal)
- Drive Arabia (automotive-focused media & reviews)
The group strengthened its automotive segment in May 2024 with the acquisition of Drive Arabia, a UAE-based car reviews and listings platform. Adding Hatla2ee to its portfolio solidifies its presence in Egypt’s rapidly growing automotive market.
💬 Industry Leaders on the Acquisition
Haroon Rashid, CEO of Dubizzle Egypt:
“We already have a strong presence in Egypt with dubizzle and Bayut. By adding Hatla2ee, we can now offer the widest range of automotive services, powered by our advanced technology.”
Imran Ali Khan, CEO of Dubizzle Group:
“With 114 million people and a fast-growing automotive market, Egypt is a key focus for Dubizzle’s expansion. This acquisition reinforces our commitment to innovation in the auto sector.”
Samy Swellam, CEO of Hatla2ee:
“Joining Dubizzle opens up incredible opportunities to enhance our platform and offer a superior experience to our users. We’re excited for the future!”
What This Means for Car Buyers & Sellers in Egypt
- More advanced and secure transactions
- Better tools for car listings & price comparisons
- Expanded reach and more listings
- Stronger AI-driven insights & recommendations
This acquisition marks a new era for Egypt’s online car marketplace, setting the stage for faster, safer, and smarter car buying and selling experiences.
