Expanding Loyalty & AI Capabilities in the Middle East
Egypt-based loyalty and rewards leader Dsquares has acquired a majority stake in Prepit, a B2B SaaS platform specializing in AI-driven solutions for SMEs in the food & beverage (F&B) and e-commerce sectors. This strategic move strengthens Dsquares’ position in the Middle East, particularly in Saudi Arabia, Egypt, and the UAE.
The Egyptian loyalty market is projected to reach $785 million by 2028 (CAGR 10.3%), while the F&B sector is expected to grow at 15.47% CAGR from 2025 to 2030. The integration of AI-powered automation and gamified loyalty programs will drive customer engagement, retention, and operational efficiency for businesses across these high-growth sectors.
Leadership Insights on the Dsquares Prepit Acquisition
Marwan Kenawy, CEO of Dsquares, emphasized the significance of the acquisition:
“This marks a defining moment for Dsquares. By integrating Prepit’s AI-driven platform into our ecosystem, we are reshaping how businesses connect with customers. Our goal is to empower SMEs with transformative loyalty solutions that align technological innovation with sustainable growth.”
Karim Hussein, CEO of Prepit, highlighted the synergy between the two companies:
“With the region’s focus on Vision 2030, this partnership accelerates economic growth and innovation. We are addressing the increasing demand for hyper-personalized, gamified loyalty programs, helping businesses enhance customer engagement and retention in an evolving digital landscape.”
AI-Powered Loyalty & Operational Efficiency
Prepit’s platform streamlines F&B operations with AI-driven automation, optimizing:
- Inventory Management – Reducing waste & maximizing profitability.
- Menu Optimization – Analyzing sales data for trend-based improvements.
- Customer Segmentation – Delivering targeted marketing campaigns.
With Dsquares’ expertise in custom loyalty programs, this integration creates a dynamic solution that enhances:
- Customer retention & brand loyalty
- Operational efficiency for SMEs & enterprises
- Actionable insights for data-driven decision-making
Scaling AI-Driven Loyalty Across the Middle East
As the Middle East experiences rapid digital transformation, businesses are increasingly investing in tech-enabled customer engagement strategies. With smartphone penetration surpassing 97%, demand for AI-powered loyalty programs is soaring.
Dsquares’ expansive network—operating in 16+ countries and partnering with major brands like Vodafone, PepsiCo, and Visa—ensures a solid foundation to scale Prepit’s technology across diverse markets.
The future of customer engagement with Dsquares Prepit integration
For consumers, this integration unlocks:
- Personalized Rewards & Gamified Loyalty Programs – AI-driven recommendations tailored to individual preferences.
- Seamless Digital Experience – Smarter customer interactions across F&B, e-commerce, and retail.
- Eco-Conscious Dining Options – Leveraging AI to minimize waste & optimize sustainability.
With AI-powered automation, predictive analytics, and hyper-personalized engagement, Dsquares and Prepit are redefining loyalty solutions, making businesses more agile, customer-centric, and future-ready.
