Climaty AI, a startup pioneering the intersection of climate responsibility and marketing technology, has raised $2 million in early-stage funding. The round was led by Turbostart with participation from AI specialists and angel investors.
The company positions itself as the world’s first “CliMarTech” venture, combining marketing performance with sustainability at a time when global ad spend has surpassed $1 trillion. Studies show that nearly 37 percent of this spend is wasted on poor targeting, duplication, and weak creative. Climaty AI aims to change that equation.
A New Standard for Marketing Technology
Founded by former Pixis CEO Neel Pandya, who previously held senior roles at L’Oréal, Vodafone, and GroupM, Climaty AI is developing an Agentic AI model that integrates accountability and efficiency.
Pandya explains: “The most successful brands will treat accountability as a driver of performance. Agentic AI and sustainability are at the core of everything we do.”
The platform is being designed as a self-optimizing marketing infrastructure that learns continuously, adapts to campaign goals in real time, and executes end-to-end campaign orchestration with human oversight.
Core AI-Powered Agents
At the center of Climaty AI’s approach are four Agentic AI-driven media agents:
- Campaign Builder: Automates planning and strategy setup
- Creator: Generates and adapts content for campaigns
- Optimizer: Continuously improves performance in real time
- Analytics: Provides transparent measurement and insights
This integrated ecosystem cuts down on manual inefficiencies while enhancing campaign transparency. It allows media planners to focus on strategic decision-making while ensuring campaigns deliver results with a reduced environmental footprint.
Backing and Market Confidence
Investors view Climaty AI as part of a broader shift in marketing expectations.
- Ganesh Raju, Turbostart founder: “Marketing platforms of the future will combine performance with accountability. Climaty AI is shaping this new standard with CliMarTech and Agentic AI.”
Climaty AI has already piloted its platform with Opella, showing measurable improvements in efficiency while reducing campaign carbon footprint. Tests across industries such as EdTech, consumer healthcare, automotive, and FMCG have further demonstrated its adaptability.
Global Growth Plans
With this funding, Climaty AI plans to:
- Scale its Agentic AI model globally
- Expand operations across APAC, EMEA, the UK, and North America
- Continue piloting across multiple industries to refine and strengthen its platform
The company believes its carbon-conscious model will help redefine how brands think about marketing impact, balancing growth with accountability.