Influencer Marketing in the MENA Region: Key Insights and Trends for 2025

The MENA influencer landscape is maturing rapidly, with authenticity, technology, and real-world engagement at its core.

Abbas Aziz 5 Min Read

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Latest Reports

Yalla Group’s Q2 2025 Results: A Deep Dive into MENA’s Booming Social & Gaming Ecosystem

Yalla’s playbook will remain essential reading for anyone betting on the region’s tech future.

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Talabat Reports $982M Q2 Revenue, Lifts 2025 Full-Year Outlook

Talabat is well on track to maintain its leadership in the region’s highly competitive on-demand…

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MENA Startup Funding Soars – $744M Raised in July 2025

The region is clearly entering a new era of funding maturity, signaling exciting opportunities for…

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Unlocking Boardroom Potential – Women on Boards in Egypt & MENA – Progress, Gaps, and Strategic Value

The 2024 Women on Boards Report offers not just data but direction.

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Foodics H1 2025 Growth – A Fintech‑Powered Surge in MENA F&B

Foodics is proving that the future of SaaS in MENA lies at the intersection of…

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Bridging the Financial Gap – Digital Inclusion Trends Across MENA-Pakistan

The MENA region and Pakistan are at a pivotal point. While account ownership, digital payments,…

Abbas Aziz 8 Min Read