Career 180 expands to Saudi Arabia with New Funding and VMS Partnership

Career 180, a leading Egypt-based EdTech platform, is taking a bold step forward by launching operations in Saudi Arabia—backed by fresh funding and a strategic partnership with Value Makers Studio (VMS). The expansion fueled by a six-figure investment from US-based Den VC, aims at scaling the platform’s impact across the Middle East and beyond.

A Mission-Driven Journey

Founded in 2017 by Shrouk Alaa El Din and Mohamed Akmal, Career 180 is more than just another online learning tool. It’s a career development powerhouse that combines practical skills training with job-matching services through a SaaS-based Learning Management System (LMS).

The platform has already impacted over 1 million learners and aims to help place 50,000 new job seekers—with a special focus on unemployed youth—into the workforce.

“Building Career 180 has been more than just a business for me; it’s been a mission. Expanding into Saudi Arabia and other regions means we can do even more to help young people shape their careers and become confident professionals.”
— Shrouk Alaa, Co-founder, Career 180

Scaling Across Borders

Thanks to the investment from Den VC, Career 180 is now gearing up to grow in:

• ✅ Saudi Arabia
• ✅ Oman
• ✅ Malta

The company plans to scale its LMS, localise content into Arabic, and broaden its reach in key MENA markets. This move focuses on making career development tools more accessible and culturally relevant for Arabic-speaking learners.

Backed by Value Makers Studio

Career 180’s expansion into Saudi Arabia is being powered by VMS, a venture studio that specializes in helping startups thrive in the MENA region. With VMS providing soft-landing services, local guidance, and market integration, Career 180 is ready to make a deeper impact in the Kingdom.

“Startups need more than funding—they need local knowledge and supportive ecosystems. That’s where we come in.”
— Moataz Abuonq, CEO, VMS

Recognition and Partnerships

Career 180 is no stranger to accolades. It’s been listed among the Top EdTech Startups by HolonIQ for three consecutive years (2022–2024). The platform has collaborated with global organizations like:

• ✅ International Labour Organization (ILO)
• ✅ GIZ
• ✅ Plan International
• ✅ Coca-Cola HBC Egypt

Shrouk Alaa was also present in the Top 50 Female Entrepreneurs in Africa list by the IFC and the Embassy of the Netherlands—a testament to the platform’s commitment to gender inclusion and youth empowerment.

The Road Ahead

With new capital, solid partners, and a clear vision, Career 180 is ready to take its mission global. The company aims to transform career development across EMEA by combining innovation, localisation, and partnerships that matter.

The future looks bright for Career 180—and for the thousands of young professionals it’s about to uplift.