Calo, the fast-growing health and wellness food-tech startup from Saudi Arabia, is making major moves to scale globally and deepen its regional impact. With strong local roots and international ambition, Calo is now preparing for a future that includes global expansion, strategic partnerships, and a public listing in Saudi Arabia.
Strong Backing and Strategic Vision
✅ AlJazira Capital, one of Saudi Arabia’s leading financial institutions, recently expressed its full support for Calo’s mission. The foodtech aims to revolutionize healthy living through tech-enabled, personalized nutrition.
🗣 “Calo is a homegrown Saudi company with global ambition, combining brand, technology, and operational excellence,” said a spokesperson at AlJazira Capital.
They emphasized Calo’s potential to shape the health and wellness sector in line with Saudi Arabia’s broader sustainability goals.
Leadership with Global Experience
To support this next growth phase, Calo has appointed Caroline Hazlehurst as Chief Operating Officer. Caroline brings a wealth of experience from high-growth startups, having served as:
- The first General Manager at Deliveroo UK & Ireland
- Vice President at Bird
- President at Moove
Her leadership is expected to be pivotal in navigating Calo’s international expansion.
Additionally, John Noja joins as Chief of Staff, previously serving as GM of Quick Commerce at Talabat, where he helped scale one of the region’s fastest delivery operations.
New Strategic Partnership with Armah Sports
Calo has also entered into a landmark partnership with Armah Sports Company, a premium gym operator known for its innovation in fitness.
- Armah’s founder, Fahad Alhagbani, has joined Calo’s board as an independent member.
- Alhagbani brings the unique experience of leading two companies to IPO and now aims to guide Calo on its own public journey.
This partnership is set to deliver:
- Co-located retail outlets within gyms
- Cross-promotional wellness offers
- Distribution of Calo products across Armah’s gym networks
Regional Presence and Expansion Highlights
Calo remains headquartered in Riyadh, firmly rooted in the Gulf region. Its current footprint spans:
- âś… Saudi Arabia
- âś… United Arab Emirates
- âś… Bahrain
- âś… Qatar
- âś… Kuwait
- âś… United Kingdom (newly launched)
- âś… Oman, where 5,000+ customers are already on the waiting list
In 2024 alone, Calo delivered 10 million meals across the GCC, a testament to the region’s growing demand for personalized, data-driven health solutions.
Looking Ahead
As it prepares for its IPO and accelerates its international operations, Calo is positioning itself as a global wellness brand with local soul. With strong partnerships, experienced leadership, and a mission-driven model, Calo is ready to shape the future of nutrition, both in the region and beyond.