Egyptian startup Brite has officially stepped into the spotlight with the launch of its all-in-one, AI-powered HRtech platform, tailored specifically for SMEs across the MENA region. Headquartered in Cairo, Brite aims to reshape how small and mid-sized businesses manage their people, processes, and performance—all from one smart dashboard.
With a strong “people-first” mindset, Brite’s platform is designed to empower teams and boost productivity, not just automate tasks. The solution simplifies HR operations while providing data-driven insights to fuel growth and employee engagement.
🗣️ “Empowered people build successful companies. That’s why we’ve created a platform that makes HR simpler, smarter, and truly people-centric,” said Mahmoud Abu Sharkh, Managing Director of Brite.
What Brite Brings to the Table
Brite offers a powerful suite of features to help businesses manage their teams and operations more efficiently:
- ✅ Attendance & Leave Tracking
Real-time attendance monitoring with geolocation and biometric verification. - ✅ Payroll Automation
Handles salaries, tax deductions, and compliance effortlessly. - ✅ Performance Evaluation
Provides real-time analytics to identify trends and prevent employee burnout. - ✅ Task & Goal Management
Helps managers assign, track, and measure team goals clearly and effectively. - ✅ Applicant Tracking System (ATS)
Automates hiring—from job postings to interview scheduling. - ✅ Inventory & CRM Tools
Includes resource tracking and customer relationship management all in one.
Riding the Digital HR Wave
Brite’s launch couldn’t be more timely. The HR SaaS market in Egypt is already worth $34.7 million and growing fast—with a projected CAGR of 10.6% through 2030. Meanwhile, Egypt’s 3.6 million SMEs contribute to 43% of the country’s GDP, making them a crucial segment for digital transformation.
With Brite’s easy-to-use and fully integrated platform, these businesses now have a smarter way to streamline operations, empower teams, and scale with confidence.
Looking Ahead: A Vision for the Future of Work
Co-founder and CEO Suliman Alqhtani shared Brite’s bigger vision:
“Brite is more than a tech tool—it’s a movement. We want to ignite purpose, unlock team potential, and redefine what it means to thrive at work. Our mission is to help every person feel aligned, empowered, and inspired.”
Brite plans to expand further across the MENA region by mid-2026, cementing its role as a regional leader in workforce digitization.
With a bold mission and a feature-packed platform, Brite is not just helping businesses manage their HR—it’s reimagining the future of work in the Arab world.
