Saudi Arabia-based Bonat has secured $6 million in Series A funding, led by Tali Ventures, the corporate venture arm of stc group. The round also saw participation from anb Seed Fund, Rua Growth Fund, RZM Investments, and a network of angel investors. The investment reinforces Saudi Arabia’s growing focus on innovation and digital transformation under Vision 2030.
Founded in 2019 by Saud Binsaeed, Bonat helps merchants turn walk-in customers into loyal clients through AI-powered insights, behavioral marketing, and digital wallet integrations. Today, the platform supports thousands of retailers and F&B brands, engaging over six million users across Saudi Arabia.
Powering Smarter Customer Connections
Bonat offers an all-in-one platform designed to increase customer retention and lifetime value. Its system gives merchants actionable data and automated tools to build stronger customer relationships.
Key features include:
- AI-driven analytics to predict and influence customer behavior.
- Personalized marketing automation for targeted campaigns.
- Digital wallet and payment integrations that simplify loyalty management.
- Unified dashboards that connect insights, payments, and engagement tools in one place.
This combination enables businesses to understand, engage, and retain customers while tracking real-time results.
Fueling AI Innovation and Regional Growth
With the new funding, Bonat plans to:
- Strengthen its AI capabilities to deliver smarter predictive insights.
- Launch personalized campaign automation across industries.
- Expand its reach in retail and service sectors within Saudi Arabia and the wider GCC.
- Integrate deeper with mobile payments and wallets for seamless digital transactions.
Founder and CEO Saud Binsaeed shared, “This investment fuels our next chapter. We’re scaling faster, advancing AI, and helping businesses turn every customer touchpoint into growth.”
Strong Investor Confidence
Investors see Bonat as a key player in Saudi Arabia’s digital economy.
- Motaz Alangari, Group Chief Investment Officer at stc group, said, “Customer engagement drives growth in the digital economy. Our investment in Bonat supports smarter merchant tools aligned with Vision 2030.”
- Khalid S. Alghamdi, CEO of anb Capital, added, “The customer success market in Saudi Arabia could triple to USD 180 million by 2030. Bonat stands at the center of this transformation.”
- Turki Aljoaib, Managing Partner of Rua Growth Fund, noted, “Bonat is enabling SMEs to thrive in a cashless, data-driven economy. We’re proud to back their next phase of growth.”
Redefining Engagement in the Digital Era
As businesses in the region accelerate digital adoption, Bonat’s AI-driven model positions it at the forefront of customer engagement innovation. By combining data, automation, and financial integration, the startup is setting new benchmarks for loyalty and growth across MENA.