bluworks Secures $1M to Scale Workforce Management and Expand Across MENA

Abbas Aziz By Abbas Aziz
3 Min Read

bluworks has taken an important step in building a new digital foundation for blue collar workforce management. The Egypt based HR tech startup secured one million dollars in seed funding to deepen its presence in Egypt and expand across the wider MENA region. The company aims to become the core platform that supports scheduling, payroll, attendance and compliance for millions of frontline workers.

A Strong Seed Round Backed by Leading Investors

The round brought support from A15, Enza Capital, Beltone Venture Capital and Acasia Ventures. Several strategic angel investors also joined. The new funding follows a one million dollar pre seed raise last year, which built early momentum for the company.

The investment gives bluworks the resources to:

  • Expand its presence in the Egyptian SME market
  • Form new partnerships to add more services
  • Begin regional expansion across key MENA markets

Investors noted that blue collar labour forms the backbone of many regional economies and remains underserved by technology.

Solving Workforce Challenges for Frontline Teams

Founded in 2022 by Hussein Wahdan and Farah Osman, bluworks focuses on the needs of employees and industries that rely on large frontline teams. Many of these sectors still use paper based processes, manual spreadsheets or outdated systems.

bluworks solves these challenges through a simple and unified platform. It supports:

  • Employee scheduling and shift planning
  • Attendance tracking and absence management
  • Payroll processing and real time salary disbursement
  • Compliance tools tailored for Egyptian regulations

The company’s tools help SMEs modernise their operations while giving workers greater transparency and faster access to earnings.

Investor Confidence in bluworks’ Momentum

A15 Principal Bassem Raafat said the team has impressed investors with strong execution and deep understanding of the blue collar sector. He noted that the segment is large, overlooked and in need of modern digital tools.

Enza Capital also highlighted bluworks’ potential to transform how millions of frontline workers are paid and managed. The firm believes the company can unlock new productivity, support financial inclusion and create better outcomes for both employers and employees.

COTU Ventures reaffirmed its support as well, praising the team’s discipline and thoughtful approach to solving real operational problems.

Scaling in Egypt and Expanding Across MENA

The funding will help bluworks strengthen its position in Egypt, one of the region’s most active SME markets. The company plans to scale its features, reach more clients and introduce partnerships for new value added services.

CEO Hussein Wahdan said the team has proven its model in Egypt and now aims to scale faster across the region. He added that bluworks wants to help businesses run smoother operations while improving the experience of employees who form the core of the workforce.