Dubai’s homegrown greentech innovator, BloomSpoon, just landed a major win on Season 3 of Shark Tank Dubai, securing $218,000 (AED 800,000) in funding in exchange for 49% equity.
The investment comes from Toufic Kreidieh, Executive Chairman and Co-Founder of the Brands for Less (BFL) Group, a powerhouse in retail across the Middle East. But this deal is more than just about money, it’s a strategic leap forward for a startup that’s quite literally planting seeds for a greener future.
What is BloomSpoon?
Launched in 2023 by entrepreneur Mostafa Khattab, BloomSpoon is on a mission to change the way we think about single-use items. The company makes reusable cutlery from wheat straw, each piece embedded with a plant seed capsule.
- âś… Use it to eat.
- âś… Plant it after use.
- âś… Watch herbs like basil or mint grow.
It’s a brilliant twist on sustainability—turning disposable waste into green life.
“We’re not just building products; we’re building habits and mindsets,” said Khattab. “This partnership with Mr. Kreidieh is about scaling impact. The strategic value he brings is far greater than the investment itself.”
Why this investment matters?
The Funding:
The $218,000 injection gives BloomSpoon a springboard to:
- ✔️ Expand across the MENA region
- ✔️ Diversify and grow its product line
- ✔️ Strengthen its retail distribution channels
- ✔️ Pursue B Corp certification
On the show, Toufic Kreidieh emphasized the relevance of BloomSpoon’s mission for younger generations:
“You cannot imagine how the Gen Zs are looking for these ideas,” he said, highlighting the rising demand for eco-conscious lifestyle brands.
A Startup with Purpose
Even before the Shark Tank spotlight, BloomSpoon had already begun building buzz. It has been featured on major platforms like:
- Reuters
- The Weather Channel
- Dubai One TV
- Forbes Middle East
But beyond the media attention, BloomSpoon is rooted in purpose:
- Plants a tree with every order
- Operates a zero-carbon website
- Committed to ethical, sustainable growth
What’s Next?
With Kreidieh’s strategic backing and exposure from Shark Tank, BloomSpoon plans to:
- Enter new regional and global markets
- Strengthen in-store presence through retail partnerships
- Launch new eco-friendly product innovations
- Work toward B Corp certification to solidify its sustainability credentials
As consumer interest in ethical and sustainable products continues to rise, BloomSpoon is positioning itself as the go-to name in eco-conscious daily living.