BirdEye raises SAR 2.2M in Pre-Seed round to power Smart Retail in Saudi Arabia

Fueling Innovation in the Saudi Retail Space

BirdEye, a Saudi Arabia smart retail management platform, has successfully closed its pre-seed funding round, raising SAR 2.2 million. The investment came from a private investment fund that specializes in supporting local tech startups at the early stages of their growth journeys.

This funding marks a major milestone for BirdEye as it gears up to scale operations across the Kingdom. Additionally, it wants to upgrade its technology offerings, and attract top local talent in key areas. Its target will be core operational areas like programming, marketing, UX design, and sales.

What is BirdEye?

Founded in November 2024 by entrepreneurs Abdullah bin Omayrah, Abdulrahman Abdullah, Mazen Muhanna, and Mustafa Alrebat, BirdEye is not just another retail tool—it’s an end-to-end smart ecosystem built to help modern Saudi retailers thrive in today’s digital economy.

Unlike platforms focused only on POS systems or payments, BirdEye offers a comprehensive suite of features that empower retailers to:

• ✅ Manage day-to-day store operations
• ✅ Analyze sales and customer behavior
• ✅ Track inventory and streamline logistics
• ✅ Provide better customer experiences

BirdEye CEO speaks about a Vision for Smart Retail

Commenting on the funding, Abdullah Bin Omayrah, Co-founder and CEO of BirdEye, said:

“We see this round as a turning point that allows us to fast-track our vision of building a smart retail experience tailored to the Saudi market. The support we received reflects investor confidence in our model and the market’s need for these solutions.”

This strategic funding round gives BirdEye the momentum it needs to become a key player in the Kingdom’s retail transformation—a goal closely aligned with the ambitions of Saudi Vision 2030.

What is BirdEye planning to do next?

With fresh capital in hand, BirdEye is ready to:

• ✅ Expand into more cities across Saudi Arabia
• ✅ Form new strategic tech partnerships
• ✅ Enhance the platform’s user experience
• ✅ Hire top-tier talent across departments
• ✅ Scale solutions for local SMEs

The company is laser-focused on supporting small and medium-sized retailers, giving them the tools to compete on a national and global scale while keeping the user interface simple, practical, and tailored to local needs.

A Step Forward for Local Innovation

This successful funding round signals a broader trend in Saudi Arabia’s tech landscape—homegrown innovation receiving the backing it needs to make a real-world impact.

As digital transformation accelerates and retail competition intensifies, platforms like BirdEye are stepping up with smart, accessible, and scalable solutions that help shape the future of commerce in the region.