Amazon UAE has joined forces with 7X, the UAE-based logistics group behind EMX and Emirates Post, to redefine last-mile delivery across the country. This strategic partnership aims to create a faster, greener, and smarter delivery experience by bringing fulfillment closer to customers.
A New Hyperlocal Model
At the heart of this collaboration is the use of EMX’s Dark Stores, small, tech-enabled fulfillment hubs placed in busy residential and commercial areas. These micro-warehouses stock high-demand items, allowing Amazon to deliver essentials faster and with lower environmental impact.
By rethinking how goods are stored and shipped, the model promises:
- ✅ Faster delivery times for key products like groceries, electronics, and personal care items
- ✅ Reduced traffic congestion by cutting down long-distance delivery routes
- ✅ Lower carbon emissions, supporting the country’s sustainability goals
- ✅ Improved inventory placement, ensuring essentials are always nearby
This hyperlocal approach not only makes shopping more convenient but also supports smarter city planning and more efficient logistics networks.
Supporting the UAE’s Smart and Green Vision
This move aligns closely with the UAE’s broader national objectives. With growing focus on sustainability, smart mobility, and digital transformation, Amazon and 7X are building a model that mirrors the country’s ambition.
Ronaldo Mouchawar, Vice President of Amazon MENA & Turkey, shared his perspective:
“7X has been a long-standing partner since Amazon’s launch in the UAE. This new collaboration showcases how innovation in logistics and e-commerce can come together to improve delivery, reduce environmental impact, and support the country’s infrastructure and sustainability goals.”
The partnership represents more than just operational efficiency, it’s a step toward a cleaner, tech-driven future for the region’s logistics industry.
A Logistics Ecosystem Built for Growth
Tariq Al Wahedi, Group CEO of 7X, emphasized the long-term value of this alliance:
“We’re building a dynamic ecosystem backed by smart tech and constant innovation. With Amazon, we’re enabling scalable, fast, and efficient delivery solutions while contributing to the UAE’s digital economy and environmental goals.”
The joint model will continue to expand as demand increases, helping Amazon serve more customers while remaining mindful of sustainability and efficiency.
What’s Next?
As the e-commerce market in the UAE continues to grow, this collaboration sets a strong precedent. Both companies plan to scale the initiative nationwide, fine-tuning the dark store model to meet future logistics needs.
With consumer expectations rising, and sustainability becoming a priority, this partnership offers a blueprint for the future of last-mile delivery, one that’s faster, smarter, and greener.