Dubai-headquartered AI analytics startup icogz has raised $1.4 million in pre-seed funding to advance its flagship product, Aryabot, an intelligent, arArtificial Intelligence aiming to redefine how businesses interact with data.
The round attracted a mix of angel investors and syndicates from the UAE and India, signaling growing investor interest in tools that go beyond traditional dashboards and enable smarter, automated decisions in real time.
What is Aryabot?
At the heart of icogz’s offering is Aryabot, an AI-powered business intelligence engine that combines generative and symbolic AI. Instead of offering static dashboards, Aryabot makes data analysis conversational and actionable.
Key features include:
- Natural language interaction, users can ask complex data questions in plain English
- Automated pattern recognition across large, dynamic datasets
- Action-triggering capabilities, turning insights into real-time business responses
- Over 200 proprietary algorithms driving its analytical core
In short, Aryabot acts more like a smart assistant than a reporting tool, bridging the gap between data and decision-making without requiring a background in data science.
Big Goals for MENA and Southeast Asia
With this new funding, icogz plans to double down on product development and regional expansion. The startup is already establishing a footprint across key markets in the Middle East and Southeast Asia, where the demand for enterprise automation and AI-driven intelligence is surging.
Initial target sectors include:
- Retail – for inventory and customer analytics
- Financial services (BFSI) – for fraud detection, client insights, and operations
- FMCG – for supply chain optimization and trend forecasting
These industries often generate large volumes of data but struggle to convert that information into timely, actionable insights. Aryabot aims to solve that problem with its AI-native approach.
A Founder’s Vision for Smarter Enterprises
icogz was founded by Amit Tripathi, a tech entrepreneur with a strong background in marketing and digital transformation. His goal with icogz is to build a platform that enables businesses to move faster, think smarter, and act autonomously, all through better use of data.
“We’re building a post-dashboard world where data is not just visualized, but truly understood and activated,” says Tripathi.
What’s Next for icogz?
The pre-seed funding will support:
- Hiring for technical talent, particularly in AI, machine learning, and enterprise architecture
- Feature expansion into areas like market intelligence and predictive operations
- Building the ecosystem around Aryabot, including integrations, APIs, and customer success
- Preparing for a future Series A, with traction and scalability as key goals
Final Thoughts
icogz is part of a new wave of MENA-based startups that are moving beyond analytics dashboards and into intelligent, automated decision systems. With Aryabot, they’re offering enterprises a smarter, faster, and more intuitive way to work with data.
Backed by early investors and driven by clear market demand, icogz is well-positioned to lead the future of business intelligence, one AI-powered insight at a time.