Almarai acquires premium water brand Pure Beverages in $277M deal

Almarai, one of the largest food and beverage companies in the Middle East, is making a bold move to strengthen its beverage portfolio. The company announced it will acquire 100% of Pure Beverages Industry Co. in a deal valued at USD 277 million (SAR 1.04 billion).

This acquisition aligns with Almarai’s strategy to expand beyond its traditional dairy dominance and tap into Saudi Arabia rapidly growing bottled water market.

Who is Pure Beverages?

Founded in 1979 by Aljan & Bros, Pure Beverages is a Saudi-based producer of premium bottled drinking water. It owns well-known local brands such as:

• ✅ Ival
• ✅ Oska

The company is known for:

• ✅ Operating advanced production facilities
• ✅ Implementing sustainable practices
• ✅ Following international quality standards

Pure Beverages has carved out a niche in the high-quality water segment, making it a strategic fit for Almarai’s ambitions to grow in the non-dairy category.

What’s the Deal?

Almarai confirmed that the acquisition will be:

• ✅ Fully funded through internal cash reserves
• ✅ Subject to regulatory approvals in Saudi Arabia
• ✅ Conditional on fulfilling all contractual obligations

This acquisition marks a strong follow-up to Almarai’s ongoing push for portfolio diversification. It comes after a previous attempt in March 2025 to acquire Hammoudeh Food Industries fell through due to unmet conditions by the seller.

This time, however, the company appears confident. “We believe this transaction will add value to our shareholders and further strengthen our position in the beverages sector,” the company noted in a statement.

Why This Matters

Almarai’s move reflects several strategic shifts:

• ✅ A deeper focus on non-dairy categories, especially beverages
• ✅ A renewed effort to localize manufacturing and reduce reliance on imports
• ✅ Strong alignment with Saudi Arabia’s Vision 2030, which promotes food and water security, economic diversification, and local production

With bottled water demand rising—driven by health-conscious consumers and a warm climate—this acquisition helps Almarai tap into a segment with high consumer loyalty and repeat purchase behavior.

Almarai’s Growing Beverage Ambitions

While best known for dairy, Almarai has significantly expanded into:

• ✅ Juices
• ✅ Poultry
• ✅ Bakery
• ✅ Infant formula
• ✅ And now, premium bottled water

By integrating Pure Beverages into its portfolio, Almarai not only widens its product offering but also deepens its distribution reach and production capabilities.